Remote Performance Marketing Strategist

Placements24; South Africa; Remote; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Global client base

Advanced marketing tools

Development budget

Job summary

Placements24 is recruiting a Performance Marketing Specialist for a fully remote role focused on customer acquisition and revenue growth through data-centric digital marketing strategies. You will manage and optimize paid campaigns across Google and social platforms, using analytics to drive measurable results.

Ideal candidates bring strong quantitative skills, experience with CRO and A/B testing, and a proactive, independent work style in a remote-first environment.

Qualifications

• Proven experience in performance marketing with paid acquisition focus.
• Experience in managing and scaling campaigns on Google Ads and social platforms.
• Strong analytic skills and ability to translate data into actionable insights.

Responsibilities

• Develop, manage, and optimize paid campaigns across Google, social, and display networks.
• Perform keyword research, audience segmentation, and competitive analysis to inform strategy.
• Monitor campaigns daily and optimize based on CPA, ROAS, CTR, and conversions.
• Manage budgets to maximize ROAS and budgets across channels.
• Run A/B tests on creatives, landing pages, and targeting parameters.
• Collaborate with content/creative teams on ad copy and visuals.
• Analyze website traffic and user behavior to identify bottlenecks.
• Generate performance reports and present insights to leadership.
• Stay updated on industry trends and platform updates.
• Contribute to growth marketing strategy and roadmap.

Skills

Paid acquisition

Google Ads

Analytics

A/B testing

CRO

ROAS optimization

Remote collaboration

Communication

Education

Bachelor's degree in Marketing, Business, Statistics, or related quantitative field

Tools

Google Analytics

Google Ads Platform

Facebook Ads Manager

LinkedIn Ads

Job description

Placements24 is recruiting a Performance Marketing Specialist for a fully remote role focused on customer acquisition and revenue growth through data-centric digital marketing strategies. You will manage and optimize paid campaigns across Google and social platforms, using analytics to drive measurable results.

Ideal candidates bring strong quantitative skills, experience with CRO and A/B testing, and a proactive, independent work style in a remote-first environment.