Remote Lead, Global Social Media Strategy

Placements24; Cape Town; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Fully remote work arrangement

Performance-based bonuses

Opportunity to lead social media for a

Prominent brand exposure

Professional development resources

Collaborative virtual team environment

Generous paid time off

Job summary

Placements24 is seeking a visionary Remote Lead Social Media Strategist to steer the brand’s online presence from anywhere. You will design long-term strategies, oversee content across platforms, and drive engagement and measurable results for a global audience.

As a senior leader in a remote-first team, you will mentor specialists, analyze performance, and optimize paid campaigns while building influencer partnerships to amplify the brand voice.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 7+ years in social media strategy and management, with 3+ years in leadership.
• Proven success growing social media presence and engagement.
• Strong written and verbal communication; remote leadership experience.

Responsibilities

• Develop and implement long-term social media strategy aligned with business goals.
• Create and curate engaging content for all social channels (Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Grow and manage communities; build brand loyalty.
• Lead and mentor a team of social media specialists.
• Monitor trends, updates, and competitors to identify opportunities and risks.
• Analyze performance data; provide insights to stakeholders.
• Develop and manage paid social campaigns for reach, engagement, conversions.
• Build relationships with influencers and brand advocates.
• Serve as primary contact for social media inquiries and collaborations.

Skills

Social media strategy

Leadership

Analytics

Content creation

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Sprout Social

Hootsuite

Job description

Placements24 is seeking a visionary Remote Lead Social Media Strategist to steer the brand’s online presence from anywhere. You will design long-term strategies, oversee content across platforms, and drive engagement and measurable results for a global audience.

As a senior leader in a remote-first team, you will mentor specialists, analyze performance, and optimize paid campaigns while building influencer partnerships to amplify the brand voice.