Remote FMCG Growth Marketing Specialist

Placements24; Centurion; Remote; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Paid time off

Remote-friendly culture

Job summary

Placements24 seeks a Digital Marketing Specialist to join a fully remote team in developing and executing cutting-edge digital marketing strategies for FMCG brands. The role focuses on boosting brand presence and consumer engagement across online platforms from a home office.

The candidate will leverage social media, SEO, SEM, email marketing, and content marketing to connect with target audiences and strengthen brand loyalty, while collaborating with cross-functional teams to optimize ROI.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications or related field.
• 3–5 years in digital marketing with FMCG focus preferred.
• Proven track record of digital campaigns across social, SEO/SEM, email and content.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive engagement.
• Manage and optimize social media campaigns across platforms (Facebook, Instagram, TikTok, LinkedIn).
• Implement SEO/SEM strategies to improve rankings and paid search performance.
• Create and curate engaging content for digital channels and ensure brand consistency.
• Develop and manage email marketing campaigns with segmentation and automation.
• Analyze website traffic and campaign performance using tools like Google Analytics and Adobe Analytics.
• Stay up-to-date with digital marketing trends and best practices.
• Collaborate with internal teams to ensure cohesive brand messaging.
• Manage digital advertising budgets and optimize ROI.
• Identify and test new digital channels and opportunities.

Skills

Social media marketing

SEO

SEM

Content marketing

Email marketing

Digital analytics

Campaign management

Marketing automation

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Adobe Analytics

CRM systems

Marketing automation platforms

Job description

Placements24 seeks a Digital Marketing Specialist to join a fully remote team in developing and executing cutting-edge digital marketing strategies for FMCG brands. The role focuses on boosting brand presence and consumer engagement across online platforms from a home office.

The candidate will leverage social media, SEO, SEM, email marketing, and content marketing to connect with target audiences and strengthen brand loyalty, while collaborating with cross-functional teams to optimize ROI.