Remote FMCG Digital Growth Specialist

Placements24; Upington; Hybrid; ZAR 350,000 - 550,000; Full time

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to join their expanding team in a fully remote role within South Africa. You will develop, implement, and manage online marketing strategies to boost brand visibility and online sales for a diverse product portfolio.

You will lead SEO/SEM, content creation, email campaigns, and social media initiatives, while analyzing performance and optimizing strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a strong understanding of the FMCG sector.
• Proven experience in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Creative mindset with a passion for digital innovation.
• Strong understanding of consumer behavior in the digital space.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across various platforms (social media, search engines, email, etc.).
• Manage and optimize SEO/SEM campaigns to increase website traffic and improve search engine rankings.
• Create engaging and relevant content for social media, blogs, and other digital channels.
• Plan and execute email marketing campaigns to nurture leads and drive customer engagement.
• Monitor social media channels, respond to comments and inquiries, and foster community engagement.
• Analyze website traffic, campaign performance, and other digital marketing metrics using tools like Google Analytics.
• Prepare regular reports on digital marketing performance, providing insights and recommendations for improvement.
• Collaborate with marketing, sales, and product teams to ensure cohesive brand messaging online.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage digital marketing budgets effectively to achieve campaign objectives.

Skills

Digital marketing

SEO/SEM

Content marketing

Email marketing

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Job description

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to join their expanding team in a fully remote role within South Africa. You will develop, implement, and manage online marketing strategies to boost brand visibility and online sales for a diverse product portfolio.

You will lead SEO/SEM, content creation, email campaigns, and social media initiatives, while analyzing performance and optimizing strategies.