Remote FMCG Brand & Innovation Leader

Placements24; Mossel Bay; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Bonus

Remote work

Health benefits

Retirement plans

Career growth opportunities

Job summary

Placements24 is recruiting a Brand Development Manager for a remote FMCG role. You will lead new brand initiatives, identify trends, and drive product innovation from home, collaborating with R&D, marketing, and sales to shape the portfolio.

The ideal candidate has an MBA or related degree and 6–8 years in brand management or product development, with a proven record of launching brands in competitive markets.

Qualifications

• MBA or related degree required.
• 6–8 years of progressive experience in brand management or product development.
• Proven track record of launching brands and products in FMCG.
• Strong understanding of consumer insights, market research, and innovation processes.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and storytelling abilities.
• Ability to manage multiple complex projects remotely.
• Experience in cross-functional team leadership and collaboration.

Responsibilities

• Identify and evaluate new market opportunities and consumer trends within the FMCG sector.
• Lead the development of new product concepts from ideation through to market launch.
• Develop compelling brand strategies, positioning, and messaging for new and existing products.
• Conduct thorough market research, competitive analysis, and consumer testing to validate concepts.
• Collaborate with R&D and product development teams to ensure product meets market needs and brand vision.
• Work closely with marketing teams to develop integrated go-to-market plans.
• Manage project timelines and budgets for new brand development initiatives.
• Present new brand and product strategies to senior leadership for approval and feedback.
• Stay abreast of industry developments, emerging technologies, and competitor activities.
• Build strong relationships with internal stakeholders and external partners.

Skills

Brand management

Product development

Market research

Strategic thinking

Communication

Project management

Education

MBA

Marketing-related degree

Job description

Placements24 is recruiting a Brand Development Manager for a remote FMCG role. You will lead new brand initiatives, identify trends, and drive product innovation from home, collaborating with R&D, marketing, and sales to shape the portfolio.

The ideal candidate has an MBA or related degree and 6–8 years in brand management or product development, with a proven record of launching brands in competitive markets.