Remote FMCG Brand Communications Lead

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Home office setup allowance

Remote work flexibility

Professional growth opportunities

Globally recognized portfolio of FMCG

Job summary

Placements24 is seeking a Brand Communications Manager to lead narrative development and integrated campaigns for FMCG brands on a fully remote basis. You will shape brand voice across advertising, PR, social, and content, collaborating with agencies and internal teams.

The ideal candidate brings 6+ years in brand communications, strong storytelling, and a track record of impactful campaigns. Remote-first role with global audiences and a fast-paced environment.

Qualifications

• Bachelor's degree in communications, marketing, PR or related field.
• 6+ years in brand communications, PR, or integrated marketing in FMCG preferred.
• Demonstrated success developing and executing communication strategies.
• Strong writing and storytelling with a diverse portfolio.
• Proficiency in managing social media and digital trends.
• Experience with PR, media relations, and press releases.
• Analytical skills to measure campaign effectiveness.
• Remote work with strong organizational skills.

Responsibilities

• Develop and implement integrated brand communication strategies aligned with marketing objectives.
• Oversee creation and execution of advertising campaigns maintaining brand consistency.
• Manage PR activities including media outreach, press releases and crisis comms.
• Develop and execute social media strategies to drive engagement and loyalty.
• Create compelling website copy, blog posts, social content and press materials.
• Collaborate with internal creative teams and external agencies.
• Monitor media coverage and online sentiment, respond as needed.
• Track campaign performance and report key metrics.
• Ensure communications comply with legal and regulatory guidelines.

Skills

Brand communications

Public relations

Storytelling

Social media strategy

Content creation

Strategic planning

Remote work

Education

Bachelor's degree in Communications/Marketing/Public Relations

Tools

Hootsuite

Sprout Social

Google Analytics

Job description

Placements24 is seeking a Brand Communications Manager to lead narrative development and integrated campaigns for FMCG brands on a fully remote basis. You will shape brand voice across advertising, PR, social, and content, collaborating with agencies and internal teams.

The ideal candidate brings 6+ years in brand communications, strong storytelling, and a track record of impactful campaigns. Remote-first role with global audiences and a fast-paced environment.