Remote E-commerce Social Media Lead

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance bonuses

Fully remote

Brand leadership

Development allowance

Collaborative culture

Job summary

Placements24 is seeking a Remote E-commerce Social Media Lead to drive global strategy and execution. This role leads content creation, paid social advertising, and community building to boost brand loyalty and sales.

The successful candidate will oversee a remote team of specialists and work autonomously to achieve measurable results. The ideal candidate has 7+ years in social media management with a strong ecommerce focus, proven leadership, and a track record of scaling large-brand campaigns.

Qualifications

• 7+ years of experience in social media management with a focus on e-commerce.
• Proven track record in developing and leading large-brand social media strategies.
• Deep expertise in advertising platforms, analytics tools, and CMS.
• Bachelor's degree in Marketing/Communications; Master's preferred.

Responsibilities

• Define and implement the overarching social media strategy for all e-commerce platforms.
• Lead development of engaging content calendars with consistent brand voice across markets.
• Plan and optimize paid social campaigns to maximize conversions and ROI.
• Build, mentor, and manage a remote team of social media specialists and content creators.
• Monitor social media performance, analyze metrics, and provide strategic recommendations.
• Collaborate with e-commerce, marketing, and product teams for integrated campaigns.

Skills

Social media management

Leadership

Strategic thinking

Remote team leadership

Education

Bachelor's degree in Marketing/Communications or related field

Master's degree preferred

Tools

Social media advertising platforms

Analytics tools

Content management systems

Job description

About the Role

Our client is seeking an exceptional Remote E-commerce Social Media Lead to spearhead their social media strategy and execution on a global scale. This is a fully remote position designed for a visionary leader who can build and manage a high-performing social media function that directly drives e-commerce sales and brand loyalty. You will be responsible for setting the strategic direction, overseeing content creation, managing paid social advertising, and fostering a thriving online community. The ideal candidate possesses a deep understanding of social media's role in e-commerce success and thrives in an autonomous, results-oriented environment.

Key Responsibilities

• Define and implement the overarching social media strategy for all e-commerce platforms and target markets.
• Lead the development and execution of engaging content calendars, ensuring brand voice consistency and resonance with target audiences.
• Oversee the planning and optimization of paid social media advertising campaigns to maximize conversions and ROI.
• Build, mentor, and manage a remote team of social media specialists and content creators.
• Monitor social media performance, analyze key metrics, and provide strategic recommendations for continuous improvement.
• Collaborate closely with e-commerce, marketing, and product teams to ensure integrated campaigns and unified customer experiences.

Requirements

• Extensive experience (7+ years) in social media management , with a significant focus on e-commerce and driving sales.
• Proven track record of developing and leading successful social media strategies for large brands.
• Deep expertise in social media advertising platforms, analytics tools, and content management systems.
• Exceptional leadership, communication, and strategic thinking skills.
• Demonstrated ability to manage remote teams and work effectively in a distributed work environment.
• Bachelor's degree in Marketing, Communications, or a related field; Master's preferred.

Benefits

• Top-tier compensation package including salary and performance bonuses.
• Fully remote opportunity offering ultimate work flexibility.
• Opportunity to lead and shape the social media presence for a prominent e-commerce brand.
• Generous allowance for professional development and home office setup.
• Dynamic, collaborative, and supportive virtual work culture.