Remote E-commerce Content Strategist

Placements24; Paarl; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Remote work from anywhere

Job summary

Placements24 is seeking a creative and strategic Remote E-commerce Content Strategist to lead content initiatives across website copy, product descriptions, blog posts, social media, and email campaigns. You will craft SEO-friendly content, manage calendars, and collaborate with design and product teams in a fully remote setting.

The role emphasizes data-informed decisions, strong writing/editing skills, and staying ahead of content marketing trends to drive engagement and conversions for an

Qualifications

• Proven experience as a Content Strategist or similar in e-commerce.
• Success in developing and executing content strategies with measurable results.
• Exceptional writing, editing, and proofreading skills.
• Strong SEO understanding and application to content.
• Experience with CMS and analytics tools (e.g., Google Analytics).
• Ability to conduct keyword research and competitor analysis.
• Excellent organizational skills for multiple remote projects.
• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Self-motivated and able to work independently.

Responsibilities

• Develop and implement a data-driven content strategy aligned with e-commerce goals.
• Create SEO-optimized content for website product pages and category pages.
• Write blog posts, guides, and articles to educate the audience.
• Manage social media content calendars with engaging posts.
• Craft email marketing copy for newsletters and campaigns.
• Conduct keyword research and competitor analysis to identify opportunities.
• Collaborate with designers, marketers, and product teams for consistency.
• Analyze content performance and refine the strategy based on data.
• Stay updated on content marketing trends and SEO best practices.
• Manage content updates across platforms for accuracy.

Skills

Content Strategy

Content Writing

SEO

CMS

Google Analytics

Keyword Research

Editorial Calendar

Remote Work

Education

Bachelor's degree

Job description

About the Role

Our client, a leading player in the online retail space, is seeking a creative and strategic Remote E-commerce Content Strategist to spearhead their content initiatives. This fully remote position is ideal for a wordsmith with a passion for digital storytelling and a deep understanding of how to leverage content to drive engagement, SEO, and conversions. You will be responsible for developing and executing a comprehensive content strategy across all e-commerce touchpoints, including website copy, product descriptions, blog posts, social media updates, and email marketing campaigns. The successful candidate will thrive in a remote-first environment, possess exceptional writing and editing skills, and be adept at using data to inform content decisions. This is a fantastic opportunity to shape the brand's narrative and customer experience from the comfort of your own home.

Key Responsibilities

• Develop and implement a data-driven content strategy aligned with e-commerce goals and brand identity.
• Create engaging, informative, and SEO-optimized content for the website, including product descriptions, category pages, and landing pages.
• Write compelling blog posts, articles, and guides that attract and educate the target audience.
• Develop and manage social media content calendars, creating visually appealing and shareable posts.
• Craft effective email marketing copy for newsletters, promotional campaigns, and customer communications.
• Conduct keyword research and competitor analysis to identify content opportunities and optimize existing content.
• Collaborate with designers, marketers, and product teams to ensure content is consistent and meets objectives.
• Analyze content performance metrics (e.g., traffic, engagement, conversions) and use insights to refine the strategy.
• Manage content updates and ensure accuracy and relevance across all platforms.
• Stay updated on the latest content marketing trends, SEO best practices, and e-commerce innovations.

Requirements

• Proven experience as a Content Strategist, Content Writer, or similar role, with a strong focus on e-commerce.
• Demonstrable success in developing and executing content strategies that drive measurable results.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
• Strong understanding of SEO principles and how to apply them to content creation.
• Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Experience in crafting compelling copy for various digital channels.
• Ability to conduct effective keyword research and competitor analysis.
• Excellent organizational skills and the ability to manage multiple projects simultaneously in a remote setting.
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Self-motivated and able to work independently with minimal supervision.

Benefits

Our client offers a competitive salary and the complete flexibility of a fully remote role, allowing you to work from anywhere. You'll be part of a collaborative and innovative team, contributing to a growing e-commerce business. We provide opportunities for professional development and career advancement. Embrace the freedom and autonomy of a remote position while making a significant impact on our client's brand presence and customer engagement. This role based out of Paarl, Western Cape, ZA , offers a unique opportunity for remote professionals.