Remote Retail Digital Marketing Specialist — Growth

Placements24; Gauteng; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Flexible hours

Medical benefits

Paid time off

Professional growth

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to join its remote team, focused on the retail sector. You will plan, develop, and optimize online campaigns across SEO, SEM, social media, email, and content marketing to drive brand awareness and sales.

You will analyze campaign performance with analytics tools, collaborate with cross-functional teams, and report insights to improve spend efficiency while working independently from a home office.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2-4 years of experience in digital marketing, preferably retail.
• Proficiency with digital marketing tools (Google Analytics, Google Ads, social media platforms, email marketing software).
• Strong understanding of SEO, SEM, content marketing, and social media strategies.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels (SEO, SEM, social, email, content).
• Develop content and assets for online retail audiences.
• Monitor and analyze campaign performance with analytics tools; provide insights.
• Conduct market research on trends, competitors, and opportunities.
• Manage social media presence; foster engagement and brand loyalty.
• Collaborate with sales and product teams for marketing alignment.

Skills

Digital marketing

Content marketing

Analytics

Copywriting

Campaign optimization

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Job description

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to join its remote team, focused on the retail sector. You will plan, develop, and optimize online campaigns across SEO, SEM, social media, email, and content marketing to drive brand awareness and sales.

You will analyze campaign performance with analytics tools, collaborate with cross-functional teams, and report insights to improve spend efficiency while working independently from a home office.