Remote Digital Campaign Specialist

On Line Personnel; South Africa; Remote; ZAR 360,000 - 540,000; Full time

Job summary

On Line Personnel is seeking a Digital Campaign Specialist for a remote-first marketing team. The role focuses on planning, executing, and optimizing digital campaigns across Google Ads, social media, and display networks to achieve measurable business objectives.

The ideal candidate has a strong analytical mindset and hands-on experience with digital advertising platforms, working closely with the marketing team to align campaigns with brand messaging and strategy.

Responsibilities

• Plan, launch, and manage digital marketing campaigns across platforms such as Google Ads, social media, and display advertising networks.
• Monitor campaign performance daily, analyzing key metrics like CTR, conversion rates, CPA, and ROI.
• Optimize campaigns in real-time based on performance data to improve efficiency and achieve targets.
• Conduct A/B testing on ad copy, creatives, landing pages, and targeting to enhance campaign effectiveness.
• Develop campaign reports and present findings and recommendations to the marketing team.
• Collaborate with content creators and designers to develop compelling ad assets.
• Manage campaign budgets effectively and ensure optimal allocation of resources.
• Stay informed about emerging digital marketing trends, technologies, and best practices.
• Ensure campaigns are aligned with overall marketing objectives and brand guidelines.

Job description

On Line Personnel is seeking a Digital Campaign Specialist for a remote-first marketing team. The role focuses on planning, executing, and optimizing digital campaigns across Google Ads, social media, and display networks to achieve measurable business objectives.

The ideal candidate has a strong analytical mindset and hands-on experience with digital advertising platforms, working closely with the marketing team to align campaigns with brand messaging and strategy.