Remote Culinary Content Architect & Strategist

Placements24

East London

Hybrid

ZAR 350,000 - 550,000

Full time

4 days ago

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Benefits offered by this job

Fully remote

Competitive salary & benefits

Professional development opportunities

Job summary

Placements24 is seeking a talented Remote Culinary Content Creator & Strategist to shape our client's online culinary presence from home. You will craft recipes, photos, videos, blog posts, and social content across platforms.

You will develop content strategies, manage calendars, collaborate with marketing and product teams, analyze results, and stay ahead of trends to grow audience engagement. A strong portfolio and 3+ years in culinary content/digital marketing are required.

Qualifications

3+ years of experience in culinary content creation, digital marketing, or related field with a strong portfolio.
Demonstrated culinary expertise with ability to create, test, and document recipes accurately.
Exceptional writing, editing, and storytelling skills with attention to detail.
Proficiency in CMS, social media platforms, and basic video editing tools.
Understanding of SEO principles and content optimization techniques.
Strong analytical skills and experience with content performance tracking tools (e.g., Google Analytics).
Excellent organizational and project management skills for remote work.
Creative thinking and passion for food, cooking, and digital media.
Bachelor's degree in Marketing, Communications, Culinary Arts, or related field preferred.
Reliable internet access and a suitable home office setup.

Responsibilities

Conceptualize, develop, and create compelling culinary content across formats (recipes, photos, videos, blogs, social posts).
Develop and implement content strategies aligned with marketing goals and brand positioning.
Manage content calendars ensuring consistent, high-quality output across channels.
Collaborate with marketing, design, and product teams to stay on-brand and accurate.
Analyze content performance and use insights to optimise future campaigns.
Stay current with digital marketing trends and formats.
Engage with the online community and respond to feedback.
Research industry trends to identify new content opportunities.
Ensure SEO best practices for maximum reach and discoverability.
Coordinate with freelance contributors or agencies as needed.