Remote Culinary Content Creator & Strategist

Placements24; East London; Hybrid; ZAR 350.000 - 550.000; Vollzeit

Benefits dieser Stelle

Fully remote

Competitive salary & benefits

Professional development opportunities

Zusammenfassung

Placements24 is seeking a talented Remote Culinary Content Creator & Strategist to shape our client's online culinary presence from home. You will craft recipes, photos, videos, blog posts, and social content across platforms.

You will develop content strategies, manage calendars, collaborate with marketing and product teams, analyze results, and stay ahead of trends to grow audience engagement. A strong portfolio and 3+ years in culinary content/digital marketing are required.

Qualifikationen

• 3+ years of experience in culinary content creation, digital marketing, or related field with a strong portfolio.
• Demonstrated culinary expertise with ability to create, test, and document recipes accurately.
• Exceptional writing, editing, and storytelling skills with attention to detail.
• Proficiency in CMS, social media platforms, and basic video editing tools.
• Understanding of SEO principles and content optimization techniques.
• Strong analytical skills and experience with content performance tracking tools (e.g., Google Analytics).
• Excellent organizational and project management skills for remote work.
• Creative thinking and passion for food, cooking, and digital media.
• Bachelor's degree in Marketing, Communications, Culinary Arts, or related field preferred.
• Reliable internet access and a suitable home office setup.

Aufgaben

• Conceptualize, develop, and create compelling culinary content across formats (recipes, photos, videos, blogs, social posts).
• Develop and implement content strategies aligned with marketing goals and brand positioning.
• Manage content calendars ensuring consistent, high-quality output across channels.
• Collaborate with marketing, design, and product teams to stay on-brand and accurate.
• Analyze content performance and use insights to optimise future campaigns.
• Stay current with digital marketing trends and formats.
• Engage with the online community and respond to feedback.
• Research industry trends to identify new content opportunities.
• Ensure SEO best practices for maximum reach and discoverability.
• Coordinate with freelance contributors or agencies as needed.

Kenntnisse

Culinary content creation

Digital marketing

Content strategy

CMS proficiency

SEO knowledge

Video editing basics

Strong writing & storytelling

Analytical skills

Ausbildung

Bachelor's degree in Marketing, Communications, Culinary Arts, or related field

Tools

Google Analytics

CMS platforms

Social media platforms

Video editing basics

Jobbeschreibung

About the Role

Our client, a leading innovator in the digital food and beverage space, is seeking a talented and versatile Remote Culinary Content Creator & Strategist to join their dynamic, fully remote team. This role is critical in shaping our client's online presence, developing engaging culinary content across multiple platforms, and driving strategic initiatives to enhance brand visibility and audience engagement. You will be responsible for conceptualizing, creating, and publishing high-quality content, including recipes, articles, videos, and social media posts, all from the comfort of your own home. The ideal candidate possesses a unique blend of culinary expertise, creative storytelling, and strategic marketing acumen. This is a groundbreaking opportunity for a self-motivated individual to thrive in a remote-first environment, influencing culinary discourse and engaging a global audience.

Key Responsibilities

• Conceptualize, develop, and create compelling culinary content, including original recipes, food photography, video tutorials, blog posts, and social media updates.
• Develop and implement content strategies to align with marketing goals, target audience engagement, and brand positioning.
• Manage and maintain content calendars, ensuring a consistent flow of high-quality, engaging material across various digital platforms (website, social media, email newsletters).
• Collaborate with internal teams (marketing, design, product) to ensure content is on-brand, accurate, and visually appealing.
• Analyze content performance metrics and use insights to optimize future content strategies and campaigns.
• Stay current with digital marketing trends, social media best practices, and emerging culinary content formats.
• Engage with the online community, responding to comments and fostering a sense of community around our client's brand.
• Research industry trends, competitor activities, and audience preferences to identify new content opportunities.
• Ensure all content adheres to SEO best practices for maximum reach and discoverability.
• Manage freelance contributors or agencies if required for specialized content creation.

Requirements

• Proven experience (3+ years) in culinary content creation, digital marketing, or a related field, with a strong portfolio showcasing diverse content formats.
• Demonstrated culinary expertise, with the ability to create, test, and document recipes accurately.
• Exceptional writing, editing, and storytelling skills, with a keen eye for detail and accuracy.
• Proficiency in content management systems (CMS), social media platforms, and basic video editing tools.
• Understanding of SEO principles and content optimization techniques.
• Strong analytical skills and experience with content performance tracking tools (e.g., Google Analytics).
• Excellent organizational and project management skills, with the ability to work independently and meet deadlines in a remote setting.
• Creative thinking and a passion for food, cooking, and digital media.
• Bachelor's degree in Marketing, Communications, Culinary Arts, or a related field is preferred.
• Must have reliable internet access and a suitable home office setup to perform duties effectively.

Benefits

• Fully remote work arrangement, offering flexibility and work-life balance.
• Competitive salary and benefits package.
• Opportunity to shape the digital presence of a forward-thinking company.
• Collaborative and innovative team environment.
• Professional development opportunities in digital content strategy and creation.