Remote Content Marketing Lead: Brand Growth & Strategy

Placements24; Mossel Bay; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Fully remote

Leadership development

Cutting-edge tools

Flexible work culture

Job summary

Placements24 is seeking an experienced Content Marketing Lead to spearhead our content strategy and execution. This fully remote role requires a master storyteller with deep SEO knowledge to drive brand awareness, engagement, and lead generation.

You will lead a (potentially virtual) team and collaborate with product marketing, sales, and other departments to ensure content aligns with business goals. The ideal candidate has 6+ years in content marketing, strong writing and editing skills, and

Qualifications

• Bachelor’s degree in Marketing, Journalism, Communications, English or related field.
• Master’s degree is a plus.

Responsibilities

• Develop and execute a holistic content marketing strategy aligned with business goals.
• Oversee creation of high-quality content across formats (blogs, whitepapers, case studies, videos, infographics).
• Manage editorial calendar and timely delivery of content.
• Implement SEO best practices to drive organic traffic.
• Distribute content across social, email, website, and partner platforms.
• Analyze content performance and refine strategy using data.
• Lead and mentor content creators, editors, and freelancers.
• Collaborate with product marketing, sales and other teams to align content with objectives.
• Stay ahead of industry trends and audience needs.
• Ensure consistent brand voice across all content.

Skills

Content strategy

SEO

Leadership

Storytelling

CMS

Analytics tools

Education

Bachelor's degree in Marketing, Journalism, Communications, English

Master's degree (optional)

Tools

Google Analytics

SEMrush

CMS platforms (WordPress, Drupal)

Job description

Placements24 is seeking an experienced Content Marketing Lead to spearhead our content strategy and execution. This fully remote role requires a master storyteller with deep SEO knowledge to drive brand awareness, engagement, and lead generation.

You will lead a (potentially virtual) team and collaborate with product marketing, sales, and other departments to ensure content aligns with business goals. The ideal candidate has 6+ years in content marketing, strong writing and editing skills, and