Remote Content Marketing Leader – Strategy & Growth

Placements24; Pretoria; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Fully remote role

Competitive salary

Performance bonuses

Professional development opportunities

Supportive virtual team

Job summary

Placements24 is seeking an experienced Remote Content Marketing Lead to drive our content strategy from a home office. This fully remote role shapes our brand narrative, drives engagement, and supports SEO across digital channels.

A strategic storyteller with deep content analytics, you will collaborate with a distributed team and elevate our presence in markets relevant to Pretoria. You will lead the creation, optimization, and distribution of blogs, whitepapers, case studies, social content,

Qualifications

• Bachelor’s degree in English, Journalism, Marketing, Communications or related field.
• 6–8+ years of content marketing experience with a strong portfolio.
• Proven ability to develop data-driven content strategies that meet business objectives.
• Exceptional writing and editing skills.
• Proficient in SEO and content optimization.
• Experience with CMS and marketing automation platforms.
• Strong content analytics and reporting skills.
• Excellent project management and ability to handle multiple projects remotely.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and audience needs.
• Oversee creation, editing and distribution of high-quality content across formats (blogs, whitepapers, case studies, social, website copy, video scripts).
• Conduct keyword research and content gap analysis to inform content and SEO.
• Manage editorial calendar and timely delivery of content across channels.
• Collaborate with subject matter experts, designers and stakeholders for engaging content.
• Analyze content performance with analytics tools and KPIs; provide data‑driven insights.
• Stay current with content marketing trends, SEO best practices and emerging digital platforms.
• Foster a community of brand advocates and drive organic engagement.

Skills

Content strategy

SEO

Analytics

CMS proficiency

Marketing automation

Remote collaboration

Project management

Storytelling

Education

Bachelor's degree in English / Journalism / Marketing / Communications

Tools

CMS platforms

Marketing automation tools

Job description

Placements24 is seeking an experienced Remote Content Marketing Lead to drive our content strategy from a home office. This fully remote role shapes our brand narrative, drives engagement, and supports SEO across digital channels.

A strategic storyteller with deep content analytics, you will collaborate with a distributed team and elevate our presence in markets relevant to Pretoria. You will lead the creation, optimization, and distribution of blogs, whitepapers, case studies, social content,