Remote Answer Engine Marketing Lead (Fintech)

Virtustant; South Africa; A distancia; ZAR 1.478.000 - 2.135.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work opportunity

Direct access to founder

High-impact fintech role

Potential to grow content ops

Descripción de la vacante

Virtustant seeks an Answers Engine Optimization Specialist to own AEO end-to-end. You’ll rewrite site copy and build an AI-driven content pipeline, drawing insights from sales calls to tailor content for banks and lenders. You’ll collaborate with sales, CS and analysts to generate ROI stories and expand backlinks.

The role is hybrid remote, with Pretoria office optional, reporting directly to the founder. Ideal candidates have hands-on AEO experience, strong editorial skills and a fast,

Formación

• Hands-on AEO or AI-search optimisation experience with evidence of brand surfacing in AI answers.
• Solid SEO and content marketing foundation with a fast, test-and-iterate mindset.
• Daily use of AI tools to research, draft and scale content with high editorial quality.
• Strong ability to understand complex B2B topics like lending and banking software.

Responsabilidades

• Rework website copy and landing pages for AI answer engines.
• Build and run an AI-assisted content pipeline for daily blogs.
• Mine transcripts and demos for common questions and answer them on site.
• Map bank buying-team needs and publish content to address them at each stage.
• Create case studies, ROI stories and “why clients chose us” content with sales success in mind.
• Grow third-party visibility through backlinks and directories.
• Track AI mentions and report progress to founder.

Conocimientos

AEO / AI-search optimization

SEO fundamentals

Content marketing

AI tooling proficiency

Editorial judgment

Self-directed work

Herramientas

Semrush AI Toolkit

Ahrefs Add-ons

AIOSEO

ChatGPT / Claude / Gemini

Descripción del empleo

Virtustant seeks an Answers Engine Optimization Specialist to own AEO end-to-end. You’ll rewrite site copy and build an AI-driven content pipeline, drawing insights from sales calls to tailor content for banks and lenders. You’ll collaborate with sales, CS and analysts to generate ROI stories and expand backlinks.

The role is hybrid remote, with Pretoria office optional, reporting directly to the founder. Ideal candidates have hands-on AEO experience, strong editorial skills and a fast,