AEO Specialist (Answer Engine Optimization) (Remote, Johannesburg)

Blacksmith Agency; Johannesburg; Remote; ZAR 903,000 - 1,478,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an AEO Specialist to own search for B2B and growing-brand clients. You will shape the technical roadmap, content priorities, and the ranking narrative when clients ask what moved. You are the strategic voice at the table and make the calls.

Responsibilities include technical SEO, keyword strategy, AI-assisted content prioritization, and performance reporting in GA4 and Search Console, with a focus on multi-location SEO and local search.

Qualifications

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Clear spoken English with US clients on live calls.
• Agency experience across several clients at once.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site architecture.
• Lead keyword strategy, on-page optimization and content priorities with writers/AI.
• Get clients found in AI search and traditional organic results.
• Manage links, local search and multi-location SEO as needed.
• Report in GA4 and Search Console; define quarterly roadmaps per client.

Skills

Hands-on SEO

English fluency (US clients)

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As AEO Specialist (Answer Engine Optimization) you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.