Publicist

Placements24; Paarl; Hybrid; ZAR 350,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Professional growth

Health benefits

Paarl location

Job summary

Placements24 in Paarl is seeking a talented Publicist to join our dynamic team. You will secure positive media coverage and manage the public image of key clients and initiatives, developing and executing publicity campaigns and cultivating relationships with media professionals.

The ideal candidate is a strategic storyteller with excellent written and verbal communication skills, a solid understanding of the PR landscape, and the ability to manage multiple accounts in a hybrid work setting.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related discipline.
• Minimum of 3 years of experience in a publicist, PR, or media relations role.
• Proven success in securing media coverage and managing publicity campaigns.
• Excellent written and verbal communication skills with persuasive storytelling.
• Strong understanding of the media landscape and current PR trends.
• Ability to work effectively in a hybrid environment and manage multiple client accounts.

Responsibilities

• Develop and execute strategic publicity plans to achieve client objectives and media coverage goals.
• Write and distribute engaging press releases, media alerts, and other promotional materials.
• Build and maintain strong relationships with journalists, editors, bloggers, and influencers.
• Secure media placements in target publications, online outlets, and broadcast channels.
• Manage media inquiries, coordinate interviews, and provide necessary information to spokespeople.
• Monitor media coverage, track campaign success, and provide comprehensive reports.

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related discipline

Job description

About the Role

Our client is seeking a talented and driven Publicist to join their dynamic team in Paarl . This role is essential for securing positive media coverage and managing the public image of key clients and initiatives. You will be responsible for developing and executing publicity campaigns, cultivating relationships with media professionals, and crafting compelling press materials. The ideal candidate is a strategic communicator with a keen understanding of the Media & PR landscape, passionate about storytelling and achieving high-impact results within the vibrant Western Cape region.

Key Responsibilities

• Develop and execute strategic publicity plans to achieve client objectives and media coverage goals.
• Write and distribute engaging press releases, media alerts, and other promotional materials.
• Build and maintain strong relationships with journalists, editors, bloggers, and influencers across various media platforms.
• Secure media placements in target publications, online outlets, and broadcast channels.
• Manage media inquiries, coordinate interviews, and provide necessary information to spokespeople.
• Monitor media coverage, track campaign success, and provide comprehensive reports to clients and management.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related discipline.
• Minimum of 3 years of experience in a publicist, PR, or media relations role.
• Demonstrated success in securing media coverage and managing publicity campaigns.
• Excellent written and verbal communication skills, with a talent for persuasive storytelling.
• Strong understanding of the media landscape and current PR trends.
• Ability to work effectively in a hybrid environment and manage multiple client accounts simultaneously.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Hybrid work model offering a balance of in-office collaboration and remote flexibility.
• Opportunities for professional growth and networking within the Media & PR industry.
• Comprehensive health benefits package.
• Engaging team environment located in the scenic Paarl area.