Public Relations Manager

Placements24; Paarl; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Retirement plan

Wellness programs

Leadership development

Bonus potential

Job summary

Placements24 in Paarl, Western Cape, seeks an experienced Public Relations Manager to lead strategic communications across local and national channels.

You will oversee media relations, craft press materials, mentor the PR team, and guide crisis communications while shaping the brand's reputation in the Cape Winelands region.

Qualifications

• 7+ years of progressive experience in public relations with leadership experience.
• Master’s degree in Public Relations, Communications, Marketing, or related field.
• Strong writing, editing and interpersonal communication skills.

Responsibilities

• Develop and lead annual public relations plans aligned with company goals.
• Oversee media relations and maintain relationships with journalists and influencers.
• Manage creation of press releases, speeches, and PR materials.
• Lead and mentor a team of PR professionals.
• Monitor media coverage and provide strategic recommendations.
• Manage crisis communications and reputation management strategies.

Skills

Public relations

Media relations

Leadership

Campaign management

Crisis communication

Budget management

Written communication

Education

Master’s degree in Public Relations or related field

Job description

About the Role

Our client is seeking a seasoned and strategic Public Relations Manager to lead their PR efforts in Paarl, Western Cape . This role is responsible for developing and executing comprehensive communication strategies that enhance brand reputation and achieve business objectives. You will manage media relations, oversee content creation, and guide the PR team in crafting compelling narratives. This is a key leadership opportunity to make a significant impact on brand perception within the prominent Cape Winelands region, fostering a culture of excellence and strategic communication.

Key Responsibilities

• Develop and implement annual public relations plans and strategies aligned with company goals.
• Oversee all media relations activities, including building and maintaining relationships with key journalists and influencers.
• Manage the creation of press releases, speeches, articles, and other PR materials.
• Lead and mentor a team of PR professionals, fostering their growth and development.
• Monitor media coverage, analyze communication effectiveness, and provide strategic recommendations.
• Manage crisis communications and ensure proactive reputation management strategies are in place.

Requirements

• Master's degree in Public Relations, Communications, Marketing, or a related field.
• 7+ years of progressive experience in public relations, with at least 2 years in a management or leadership role.
• Demonstrated success in developing and executing impactful PR campaigns across various channels.
• Exceptional writing, editing, and interpersonal communication skills.
• Strong understanding of media landscape, digital PR, and crisis communication management.
• Proven ability to manage budgets, projects, and teams effectively in a dynamic environment.

Benefits

• Highly competitive annual salary with substantial bonus potential.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health insurance, retirement plan, and wellness programs.
• Significant opportunities for leadership development and career advancement.
• Engage with a sophisticated and globally recognized industry in a beautiful setting.