Publicist

Placements24; Bloemfontein; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Professional development

Collaborative team

Job summary

Placements24 in Bloemfontein is seeking a dedicated Publicist to join a dynamic team. You will build and maintain positive public perception, craft compelling media pitches, and manage publicity campaigns to secure media coverage, contributing to impactful PR strategies.

The role offers a hybrid work model in the Free State. The ideal candidate has a Bachelor's degree in PR/Communications/Journ anism and a minimum of 3 years in media relations, with proven success in securing coverage and strong

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• Minimum of 3 years in a publicist or media relations role.
• Proven ability to secure media coverage in top-tier publications.

Responsibilities

• Develop and execute strategic publicity plans for clients or organizational initiatives.
• Identify media opportunities and craft persuasive pitches to secure placements.
• Build and maintain relationships with journalists, editors, bloggers, and influencers.
• Write and edit press releases, media kits, and other PR materials.
• Coordinate media interviews and provide media training for spokespersons.
• Monitor media coverage and provide reports to stakeholders.

Skills

Excellent communication

Pitching & storytelling

Organizational skills

Education

Bachelor's degree in PR/Communications/Journalism

Tools

Media monitoring tools

Job description

About the Role

Our client is seeking a dedicated and resourceful Publicist to join their dynamic team in Bloemfontein . This role is crucial for building and maintaining positive public perception and media relations for clients or the organization. You will be responsible for developing compelling media pitches, cultivating relationships with journalists, and managing publicity campaigns to secure media coverage. This is an excellent opportunity for a motivated communications professional to thrive in a collaborative environment, contributing to impactful PR strategies within the heart of the Free State, offering a hybrid work model for optimal flexibility.

Key Responsibilities

• Develop and execute strategic publicity plans for clients or organizational initiatives.
• Identify media opportunities and craft persuasive pitches to secure placements in relevant publications and outlets.
• Build and maintain strong relationships with journalists, editors, bloggers, and influencers.
• Write and edit press releases, media kits, and other PR materials.
• Coordinate media interviews and provide media training for spokespersons.
• Monitor media coverage, analyze results, and provide comprehensive reports to stakeholders.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Minimum of 3 years of experience in a publicist or media relations role.
• Proven ability to secure media coverage in top-tier publications.
• Excellent written and verbal communication skills, with strong pitching and storytelling abilities.
• Proficiency in media monitoring and PR database tools.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Benefits

• Competitive salary and potential for project-based bonuses.
• Hybrid work schedule combining office presence with remote flexibility in Bloemfontein.
• Comprehensive health insurance benefits.
• Opportunities for professional networking and skill enhancement.
• A supportive and collaborative team atmosphere focused on achieving PR excellence.