Public Relations Specialist

Placements24; Paarl; Híbrido; ZAR 350.000 - 600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work arrangement

Medical aid and dental coverage

Professional growth & conferences

Descripción de la vacante

Placements24 is seeking a Public Relations Specialist to join our team in Paarl, Western Cape. You will build and protect the company’s public image, craft compelling narratives, and manage media relations. The role involves securing coverage, engaging with journalists, and supporting the brand story across channels.

You will be the primary media contact, collaborating with marketing and internal teams. A proactive, detail-oriented PR professional with 3–5 years of experience is ideal for

Formación

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
• 3–5 years of experience in public relations, preferably in tech/startup.
• Proven media relations experience and ability to secure positive coverage.
• Excellent written and verbal communication with strong storytelling.
• Proficiency with social media platforms and PR tools.
• Ability to work independently and in fast-paced environments.
• Strong organizational skills and attention to detail.
• Proactive in identifying PR opportunities, SEO knowledge is a plus.

Responsabilidades

• Develop and execute PR strategies to enhance brand visibility and reputation.
• Write and distribute press releases, advisories, and PR materials.
• Build relationships with journalists, bloggers, influencers.
• Pitch stories and secure media placements in publications and online platforms.
• Monitor media coverage and industry trends; report findings to management.
• Assist in managing social media communications and online reputation.
• Plan and execute PR events and campaigns; collaborate with marketing teams.
• Respond to media inquiries promptly and professionally.
• Assist in crisis communication planning.

Conocimientos

Media relations

Press releases

Storytelling

Social media

SEO awareness

Independent work

Team collaboration

Educación

Bachelor's degree in Public Relations

Bachelor's degree in Communications

Descripción del empleo

About the Role

Our client, a fast-growing tech startup, is seeking a motivated and skilled Public Relations Specialist to join their innovative team in Paarl, Western Cape . This role is instrumental in building and maintaining the company's public image and managing media relations. The ideal candidate will be adept at crafting compelling narratives, securing positive media coverage, and engaging with key stakeholders. You will play a vital part in amplifying the company's brand story and fostering strong relationships within the media landscape. This is an exciting opportunity for a PR professional looking to make a significant impact in a dynamic and evolving industry. You will be the primary point of contact for media inquiries for our client.

Key Responsibilities

• Develop and execute public relations strategies to enhance the company's brand visibility and reputation.
• Write and distribute press releases, media advisories, and other PR materials.
• Build and maintain strong relationships with journalists, bloggers, and influencers.
• Pitch stories and secure media placements in relevant publications and online platforms.
• Monitor media coverage and industry trends, providing regular reports to the management team.
• Assist in managing social media communications and online reputation.
• Support the planning and execution of PR events and campaigns.
• Collaborate with marketing and other internal teams to ensure consistent messaging.
• Respond to media inquiries in a timely and professional manner.
• Assist in the development of crisis communication plans.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 3-5 years of experience in public relations, preferably in a tech or startup environment.
• Proven experience in media relations and securing positive press coverage.
• Excellent written and verbal communication skills, with strong storytelling abilities.
• Proficiency in social media platforms and PR tools.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Proactive attitude and ability to identify PR opportunities.
• Familiarity with SEO and content marketing principles is a plus.
• Bachelor's degree in a relevant field is mandatory.

Benefits

• Our client offers a competitive annual salary of ZAR, commensurate with experience.
• This role offers a remote work arrangement, providing flexibility and work-life balance.
• Comprehensive medical aid and dental coverage are provided.
• Opportunities for professional growth and skill development, including access to industry conferences, are supported.
• A performance-based bonus structure is in place.
• Our client fosters a collaborative and innovative work culture.
• Paid annual leave and sick leave are standard.