Public Relations Coordinator - Event Promotion

Placements24; Stellenbosch Local Municipality; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Professional development opportunities

Job summary

Placements24 is seeking a proactive Public Relations Coordinator to support event promotion in Paarl, Western Cape. You will work with the PR Manager to craft promotional materials, engage local media, and manage event communications.

The role targets entry to mid-level professionals with strong writing, media relations, and social media skills, contributing to high-profile events in the Western Cape region.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
• 1–3 years in PR, events, or marketing support.
• Strong writing/editing and messaging clarity.

Responsibilities

• Develop and execute PR plans for assigned Paarl events.
• Draft and distribute press releases and media advisories.
• Build and maintain media contact lists for event promotion.
• Coordinate media attendance and on-site support.
• Monitor coverage and prepare post-event reports.
• Assist with social media content for event promotion.
• Support PR Manager with media inquiries.

Skills

Written communication

Editing

Time management

Social media content creation

Interpersonal skills

Team collaboration

Education

Bachelor's degree in Public Relations/Communications/Marketing

Tools

MS Office

Media monitoring tools

CRM systems

Job description

About the Role

Our client is seeking an energetic and detail-oriented Public Relations Coordinator to support event promotion efforts in **Paarl, Western Cape**. This role is pivotal in generating buzz and ensuring successful media coverage for various events hosted or sponsored by our client. The Public Relations Coordinator will work closely with the PR Manager to develop promotional materials, engage with local media, and manage event-related communications. The ideal candidate will have a passion for event management and a keen understanding of public relations tactics within the **Western Cape** region. This is an excellent entry to mid-level opportunity to contribute to high-profile events in a beautiful setting.

Key Responsibilities

• Assist in the development and execution of PR plans for assigned events in **Paarl**.
• Draft and distribute press releases, media advisories, and event invitations.
• Build and maintain a media contact list relevant to event promotion.
• Coordinate media attendance at events, including accreditation and logistical support.
• Monitor media coverage related to events and compile post-event reports.
• Support the PR Manager in managing media inquiries and requests.
• Contribute to social media content creation for event promotion.
• Assist with on-site media management during events.
• Research potential media partners and sponsorship opportunities.
• Maintain event-related PR files and records.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• 1-3 years of experience in public relations, event management, or a marketing support role.
• Strong writing and editing skills, with the ability to craft clear and concise messages.
• Excellent organizational and time management abilities.
• Familiarity with media relations and press release distribution.
• Proficiency in social media platforms and basic content creation.
• A proactive attitude and willingness to learn.
• Knowledge of the **Paarl** and surrounding **Western Cape** areas is beneficial.
• Ability to work flexible hours, including evenings and weekends, as required by event schedules.
• A team player with strong interpersonal skills.

Benefits

Our client offers a competitive salary, comprehensive benefits, and opportunities for professional development within the dynamic field of event public relations. Employees will gain invaluable experience working on exciting events in the **Paarl** area. We foster a collaborative and supportive work environment. This role provides a fantastic platform to build your career in PR and communications in the beautiful **Western Cape, ZA**. Join our team and help us make every event a resounding success.