Product & Lifecycle Marketing Lead - Gtm & Activation

Kuda; Durban; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A dynamic fintech company in Durban is seeking a Product and Lifecycle Marketing Lead to own the go-to-market strategy for product launches and lead initiatives that enhance customer engagement. This role requires over 7 years of product marketing experience and strong collaboration skills, alongside managing a growing team focused on delivering value through compelling communications.

Qualifications

• Over 7 years of product marketing experience.
• A track record of successful marketing strategies.

Responsibilities

• Own the go-to-market strategy for product launches.
• Lead lifecycle marketing initiatives to enhance customer engagement.
• Manage a growing team.

Skills

Strong collaboration skills

Job description

Overview

A fintech company based in Durban is seeking a Product and Lifecycle Marketing Lead.

You will own the go-to-market strategy for product launches, lead lifecycle marketing initiatives to enhance customer engagement, and manage a growing team. This role is focused on delivering customer value through compelling communications.

Responsibilities

• Own the go-to-market strategy for product launches
• Lead lifecycle marketing initiatives to enhance customer engagement
• Manage a growing team

Qualifications

• Over 7 years of product marketing experience
• Strong collaboration skills
• A track record of successful marketing strategies