Practitioner: Digital Content and Marketing

Pro Tem Recruitment; Centurion; On-site; ZAR 180,000 - 300,000; Full time

Job summary

Pro Tem Recruitment in Centurion seeks a Practitioner: Digital Content and Marketing to craft member-focused content across apps, newsletters and campaigns. You will coordinate with designers and internal teams to produce branded materials, driving engagement and consistent tone of voice.

The role covers app content, newsletters, campaigns, promotional materials and general branding, with a focus on digital wellness and member engagement. 1–3 years in related roles preferred.

Qualifications

• 1–3 years' experience in content, marketing, communications, digital marketing or a related environment.
• Experience in developing marketing or member-facing content.
• Experience coordinating creative or design work would be advantageous.
• Exposure to digital campaigns, newsletters or social/digital media.
• Exposure to brand management and marketing collateral.
• Experience in health, wellness, financial services, insurance or medical-aid environments would be advantageous.

Responsibilities

• Generate engaging content for B Value initiatives across channels.
• Develop content aligned to programme objectives and tone of voice.
• Write and edit member-facing communication and headlines.
• Coordinate content for App and PWA; support wellness journeys.
• Create promotional messages and campaigns; track performance.
• Coordinate briefs for outsourced designers and manage artwork approvals.
• Develop flyers, brochures and marketing collateral; ensure branding compliance.
• Plan and execute newsletters; manage content calendar and approvals.
• Support campaigns and member rewards communications.

Skills

Digital Content Writing and Editing

Copywriting

Brand Management

Newsletter Development

Marketing Collateral

Promotional Campaigns

Member Communication

Basic UX Content Principles

Content Calendar Management

Proofreading & Quality Control

Education

Relevant diploma or degree in Digital Marketing

Relevant diploma or degree in Communications

Relevant diploma or degree in Public Relations

Relevant diploma or degree in Journalism

Job description

JOB SPECIFICATION

Practitioner: Digital Content and Marketing

Centurion x 1

Key Purpose

To support the development, coordination and execution of B Value & Wellbeing content, branding, campaigns, promotions and member communications across channels.

The role will craft compelling, relevant, and member-focused content that supports the programme's objectives and encourages members to engage with the platform, and ultimately positively influences their behaviour.

The role will generate content across the App, PWA, newsletters, campaigns, advertising, promotional material, flyers, brochures, banners and branded promotional items, while also being responsible for coordinating with internal/external stakeholders/designers for production and distribution.

Role Overview

Content Generation

Generate engaging and relevant content for B Value initiatives.

Develop content aligned to the program's objectives.

Write and edit member-facing communication.

Develop headlines, messaging, calls-to-action and promotional copy.

Adapt content for different audiences and communication channels.

Ensure content is clear, concise, engaging and easy for members to understand.

Maintain a consistent B Value and Wellbeing tone of voice.

App & PWA Content

Develop and coordinate content for the Value & Wellness App and PWA.

Create content supporting digital wellness journeys and member engagement.

Develop content for behavioral nudges and wellness guidance.

Create promotional messages supporting wellness activities, challenges and rewards.

Source and prepare updates to digital content and ensure information remains current and relevant.

Submit content for approval before publication.

Ensure content supports the intended member journey and user experience.

Branding

Support the implementation and management of the brand.

Maintain consistency in visual identity, messaging and tone of voice.

Develop branded campaign concepts and communication material.

Ensure all communication and marketing material adheres to approved brand guidelines and obtain approval from the relevant internal stakeholders before production.

Campaign

Support the planning and execution of B Value and Wellbeing campaigns.

Ensure campaigns are delivered according to agreed timelines.

Maintain a campaign content calendar.

Newsletters and Member Communications

Plan, write, obtain approval, build and disburse BValue digital newsletters.

Source and develop relevant health and wellness content.

Track and report on newsletter performance.

Identify opportunities for improvement.

Creative Briefs

Prepare creative briefs for outsourced designers.

Coordinate design deliverables and amendments.

Consolidate stakeholder feedback for external designers.

Coordinate final artwork approval and delivery.

Flyers, Brochures & Marketing Collateral

Coordinate the development and production of: flyers, brochures, posters, information sheets, digital banners, email banners, campaign collateral, promotional material, event material, and member communication material.

Ensure all collateral is accurate, appropriately branded and delivered within agreed deadlines.

Promotions & Rewards

Support the development and execution of Value & Wellness promotions.

Develop promotional messaging and campaign content.

Coordinate promotional material and supporting creative assets.

Support communication relating to member rewards and incentives.

Develop content that clearly communicates eligibility, participation requirements and benefits.

Assist in campaigns designed to reinforce positive health and wellness behaviors.

Promotional Items & Materials

Coordinate the development and sourcing of branded promotional items.

Manage creative requirements for promotional merchandise and campaign material.

Assist with supplier coordination and artwork approvals.

Ensure promotional items are aligned with campaign objectives and brand guidelines.

Maintain an inventory or record of promotional material where required.

Key Deliverables

App and PWA content

Digital Newsletter Content and Distribution

Campaign content and calendar

Marketing material content

Branded promotional items

Creative briefs

Approved artwork

Health education and engagement content

Promotional and rewards communication

Key Stakeholder Interfaces

B Value Team

Digital Team

Marketing and Communications Team

Health & Wellness Specialists

Internal Subject-Matter Experts

Graphic Designers

External Service Providers

Minimum Qualifications & Experience

Qualification

Relevant diploma or degree in one or more of the following:

Digital Marketing

Communications

Public Relations

Journalism

Experience

1--3 years' experience in content, marketing, communications, digital marketing or a related environment.

Experience in developing marketing or member-facing content.

Experience coordinating creative or design work would be advantageous.

Exposure to digital campaigns, newsletters or social/digital media.

Exposure to brand management and marketing collateral.

Experience in a health, wellness, financial services, insurance or medical-aid environment would be advantageous.

Technical / Functional Competencies

Digital Content Writing and Editing

Copywriting

Brand Management

Newsletter Development

Marketing Collateral

Promotional Campaigns

Member Communication

Basic UX Content Principles

Content Calendar Management

Proofreading & Quality Control

Behavioural Competencies

Creativity

Excellent written communication

Attention to detail

Planning and organisation

Deadline management

Customer/member centricity

Initiative

Problem solving

Adaptability

Quality orientation

Ability to manage multiple projects

Curiosity and willingness to learn