PR & Influence Freelance Account Executive (3 months)

Ogilvy; Johannesburg; On-site; ZAR 240,000 - 360,000; Full time

Job summary

Ogilvy in Johannesburg is seeking a proactive PR & Influencer Campaign professional to oversee audiences-facing activities for leading brands. You will manage day-to-day execution, media pitching, talent management, and reporting to deliver award-winning impact work across consumer and B2B projects.

You will contribute creatively, stay abreast of cultural PR trends, and collaborate with internal teams to drive strategic objectives and successful campaigns.

Qualifications

• Passion for PR & Influencer marketing and the opportunity it presents brands in the world of communication with a minimum of one-two years' experience in the field.
• Finger-on-the-pulse of the latest cultural PR trends and significant influencers across the social space.
• The ability to remain optimistic under pressure as a team player.
• Good analytical skills and the ability to think both strategically and creatively when aligning talent to brand values & objectives.
• Self-motivated, action-oriented and ambitious with a positive "can-do" attitude.
• A keen interest in all things social/PR/digital and an avid follower of industry developments.

Responsibilities

• Assist the team with day-to-day running of end-to-end PR & influencer campaigns from strategy to reporting.
• Contribute to PR & Influencer strategies: objectives, targets, action plan, calendar and budget.
• Influencer identification, creative planning, and media pitching in line with client briefs.
• Manage finances, status reports and meetings for campaigns.
• Nurture client-appropriate talent opportunities and relationships to deliver influencer programmes.

Skills

PR

Influencer Marketing

Campaign Mgmt

Media Pitching

Talent Management

Job description

This role will oversee a wide variety of world leading brands from both the consumer and B2B PR & influencer-led projects, giving you a unique experience across a range of strategies and requires an agile mindset.

You'll be responsible for the audience-facing PR & influencer activity. You'll be expected to contribute creatively and uphold extremely high standards as we push to create award winning impact work, by managing the day to day execution of both PR & influencer-led campaigns/ projects, including media pitching, earned-first creative thinking, talent management, negotiations, influencer content planning, creative and roll-out plans, as well as day-to-day PR & influencer management and reporting.

Key Responsibilities:

• Assist the team with the day-to-day running of end-to-end PR & influencer campaigns from including strategy, influencer identification, creative, media pitching, drafting media lists, implementation and reporting.
• Actively contribute to both PR & Influencer strategies: recommend objectives, targets, action plan, calendar and budget.
• Well thought out, analytical influencer selection and presentation in response to client briefings.
• Manage the administrative side of the account - finances, status report, meetings etc.
• Nurturing client-appropriate talent opportunities and nurturing relationships to help deliver the influencer programme for clients.
• Be able to present creative and sell content solutions to internal stakeholders and clients.
• Responsible for utilising our influencer toolset, ensuring the expected rigour and quality checks are completed.
• Support on additional projects as required to keep us at the top of the industry – such as new business pitches, attending events, market reviews around competitive trends and new company initiative.

Must Haves:

• Passion for PR & Influencer marketing and the opportunity it presents brands in the world of communication with a minimum of one-two years' experience in the field.
• Finger-on-the-pulse of the latest cultural PR trends and significant influencers across the social space.
• The ability to remain optimistic under pressure as a team player.
• Good analytical skills and the ability to think both strategically and creatively when aligning talent to brand values & objectives.
• Self-motivated, action-oriented and ambitious with a positive "can-do" attitude.
• A keen interest in all things social/PR/digital and an avid follower of industry developments.