PR and Brand Strategist

Placements24; Pietermaritzburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Private medical insurance

Pension fund contributions

Generous annual leave

Training budgets

Job summary

Placements24 in Pietermaritzburg, KwaZulu-Natal, seeks a creative and strategic PR and Brand Strategist to lead brand narratives and drive impactful campaigns. You will develop integrated PR and branding strategies, manage media relations, and collaborate with marketing to ensure consistent messaging across channels.

With 4+ years in PR or brand management, you will craft compelling stories, plan launches and events, monitor industry trends, and advise internal teams on branding positioning.

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or related field.
• At least 4 years in PR, brand management, or related field.
• Proven ability to develop brand strategies and PR campaigns.
• Excellent written and verbal communication; strong storytelling.
• Experience with digital marketing tools and social platforms.
• Understanding of KwaZulu-Natal market is a plus.

Responsibilities

• Develop integrated PR and brand strategies to boost awareness.
• Craft brand stories and messaging for diverse audiences.
• Manage media relations and secure coverage locally and nationally.
• Collaborate with marketing to maintain a consistent brand voice.
• Plan product launches and promotional events.
• Monitor trends and competitor activity for opportunities.
• Oversee social media content strategy and engagement.
• Build relationships with media contacts, influencers, stakeholders.
• Measure and report PR and brand effectiveness.
• Provide strategic counsel on brand positioning and communication.

Skills

Brand strategy

Media relations

Storytelling

Social media management

Team collaboration

Education

Bachelor’s degree in Marketing/Communications/Public Relations

Tools

Digital marketing tools

Social media platforms

Job description

About the Role

Our client is seeking a creative and strategic PR and Brand Strategist to join their vibrant team in **Pietermaritzburg, KwaZulu-Natal**. This role is designed for an individual passionate about building strong brands and managing public perception through innovative public relations campaigns. You will be instrumental in developing and executing strategies that align with the company's vision and market position. The ideal candidate will possess a unique blend of strategic thinking, creative flair, and exceptional communication skills. This position offers a fantastic opportunity to shape brand narratives and drive impactful PR initiatives within the dynamic **KwaZulu-Natal** business community.

Key Responsibilities

• Develop and implement integrated PR and brand strategies that enhance brand awareness and equity.
• Craft compelling brand stories and messaging frameworks for diverse audiences.
• Manage media relations, securing positive coverage in relevant local and national publications.
• Collaborate with marketing teams to ensure consistent brand voice across all campaigns and platforms.
• Plan and execute product launches and promotional events.
• Monitor industry trends and competitor activities to identify strategic opportunities.
• Manage social media content strategy and engagement to amplify brand messaging.
• Develop and maintain relationships with key media contacts, influencers, and stakeholders.
• Measure and report on the effectiveness of PR and brand initiatives.
• Provide strategic counsel to internal teams on brand positioning and communication.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• At least 4 years of experience in PR, brand management, or a closely related field.
• Demonstrated experience in developing successful brand strategies and PR campaigns.
• Excellent written and verbal communication skills, with a strong storytelling ability.
• Proficiency in digital marketing tools and social media management platforms.
• Strong understanding of brand development and market positioning.
• Ability to work collaboratively in a team environment and manage multiple projects.
• Creative thinker with a keen eye for detail and aesthetics.
• Knowledge of the **KwaZulu-Natal** market and media landscape is a plus.
• Experience in event planning and execution.

Benefits

• An annual salary ranging from R , commensurate with experience.
• Hybrid work model offering a balance between in-office collaboration and remote flexibility.
• Comprehensive private medical insurance.
• Pension fund contributions.
• Generous annual leave and paid time off.
• Professional development opportunities and training budgets.
• A vibrant and creative office culture.