PR Account Manager

Placements24; Gqeberha; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Hybrid work

Job summary

Placements24 in Port Elizabeth, Eastern Cape seeks an experienced PR Account Manager to lead client strategies and build strong media relationships in a hybrid setup. You will drive PR campaigns, manage budgets, and mentor junior staff while delivering high-quality communications for diverse clients.

The role requires a proven track record in PR campaign management, excellent writing and pitching skills, and a deep media landscape understanding.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing or related discipline.
• Minimum of 4 years of PR agency or in-house communications experience.
• Proven track record managing multiple accounts and delivering impactful PR campaigns.
• Excellent written and verbal communication with strong pitching and storytelling abilities.
• Strong media relations skills with a network of contacts.
• Experience with media monitoring and reporting tools.
• Experience with social media and digital PR strategies; strong organizational skills.
• Able to work effectively in a hybrid work environment with self-discipline and collaboration.

Responsibilities

• Manage day-to-day client relationships and act as primary contact.
• Develop and implement comprehensive PR strategies and campaign plans for clients.
• Secure positive media coverage across traditional and digital platforms.
• Write and edit press releases, pitches, media advisories, and PR materials.
• Build and maintain relationships with journalists, bloggers, and influencers.
• Monitor media coverage and report results to clients.
• Manage client budgets and ensure profitability of accounts.
• Mentor junior team members and oversee their work.
• Identify new business opportunities within existing accounts.
• Stay updated on industry trends and PR best practices.

Skills

Media relations

Campaign management

Strong writing

Pitches & storytelling

Client relationship management

Budget management

Education

Bachelor's degree in Public Relations

Tools

Cision

Meltwater

Hootsuite

Job description

About the Role

Our client, a dynamic agency within the Media & PR sector, is seeking an experienced PR Account Manager to join their team in Port Elizabeth, Eastern Cape . This role operates on a Hybrid basis, offering a balanced approach to remote and in-office work. The PR Account Manager will be responsible for managing client accounts, developing and executing PR strategies, and fostering strong relationships with media contacts and stakeholders. You will play a key role in enhancing client visibility and reputation through creative and impactful campaigns. The ideal candidate will have a proven track record in PR campaign management, excellent communication skills, and a deep understanding of the media landscape. This is an excellent opportunity to work with diverse clients and contribute to their success within the vibrant Port Elizabeth market. You will be expected to lead client strategies, manage budgets, and ensure the delivery of high-quality PR services. The hybrid model allows for focused work at home and collaborative engagement at the office.

Key Responsibilities

• Manage day-to-day client relationships and act as the primary point of contact.
• Develop and implement comprehensive PR strategies and campaign plans for assigned clients.
• Secure positive media coverage across various traditional and digital platforms.
• Write and edit press releases, pitches, media advisories, and other PR materials.
• Build and maintain strong relationships with journalists, bloggers, and influencers.
• Monitor media coverage and track campaign results, providing regular reports to clients.
• Manage client budgets and ensure profitability of accounts.
• Oversee junior team members and provide mentorship.
• Identify new business opportunities within existing accounts.
• Stay abreast of industry trends and best practices in public relations.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related discipline.
• Minimum of 4 years of experience in a PR agency or in-house communications role.
• Demonstrated success in managing multiple client accounts and delivering impactful PR campaigns.
• Excellent written and verbal communication skills, with strong pitching and storytelling abilities.
• Strong media relations skills and a network of contacts.
• Proficiency in media monitoring and reporting tools.
• Experience with social media and digital PR strategies.Excellent organizational and project management skills.
• Ability to work effectively in a hybrid work environment, demonstrating self-discipline and collaboration.
• A proactive, client-focused approach and a passion for public relations.

Benefits

• Competitive salary and potential for performance bonuses.
• Comprehensive medical aid benefits.
• Hybrid working arrangement for work-life balance.
• Opportunities for professional development and training.
• Exposure to a diverse range of clients and industries.
• A collaborative and creative agency culture.
• Paid time off and company holidays.
• Potential for career advancement within the agency.