PPC Specialist - Google Ads

Huzzle.com; South Africa; Remote; ZAR 1,000,000 - 1,667,000; Full time

Benefits offered by this job

Fully Remote

Peer Community

Ongoing Support

Tailored Compensation

Job summary

Huzzle is seeking an experienced PPC Specialist to lead Google Ads campaigns for clients across the UK, US, Canada, Europe, and Australia. You will own strategy, setup, optimization and reporting with a strong emphasis on ROI and lead generation.

Ideal candidates have 4+ years in PPC, deep knowledge of Google Ads (Search, Display, Performance Max) and robust analytics skills. This role is fully remote, with collaboration across global teams and client-facing engagement.

Qualifications

• 4+ years of hands-on PPC / paid search experience, focused on Google Ads.
• Demonstrated ability to independently manage and optimize Google Ads accounts.
• Strong knowledge of search, display, Performance Max, remarketing and automated bidding.
• Solid understanding of conversion tracking, attribution, and campaign analytics.

Responsibilities

• Manage, optimize, and scale Google Ads campaigns across Search, Display, Performance Max and other types.
• Conduct keyword research, search term analysis, competitor analysis, and negative keyword optimization.
• Build and restructure accounts to improve efficiency and performance.
• Monitor CPC, CTR, CPA, conversion rate, ROAS and ad spend; adjust budgets accordingly.
• Develop test ad copy, targeting, bidding strategies and campaign structures.
• Implement conversion tracking using GA4, GTM, and Ads Conversion Tracking.
• Analyze landing pages and campaigns to improve conversions.
• Create reports and translate data into actionable recommendations.
• Collaborate with marketing, creative and sales teams to align PPC with growth goals.
• Stay updated on Google Ads enhancements and best practices.

Skills

Google Ads

PPC management

Keyword research

GA4

Analytics

Tools

Google Tag Manager

GA4

Google Ads Editor

Job description

At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you're hired in-house as a valued member of their team.

Role Type: Full-time

About Huzzle

At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you're hired in-house as a valued member of their team.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We're looking for an experienced PPC Specialist with 4+ years of hands‑on experience managing Google Ads campaigns.

You’ll take ownership of paid search performance, from campaign strategy and keyword research to optimization, testing, tracking, and reporting. This role is ideal for someone who is highly analytical, commercially minded, and confident managing advertising budgets with a strong focus on ROI, ROAS, and lead generation.

Key Responsibilities

• Manage, optimize, and scale Google Ads campaigns across Search, Display, Performance Max, and other relevant campaign types
• Conduct keyword research, search term analysis, competitor research, and negative keyword optimization
• Build and restructure Google Ads accounts to improve efficiency and campaign performance
• Monitor and optimize key metrics including CPC, CTR, CPA, conversion rate, ROAS, and overall ad spend
• Develop and test compelling ad copy, audience targeting, bidding strategies, and campaign structures
• Manage budgets and allocate spend based on performance and business objectives
• Implement and troubleshoot conversion tracking using tools such as Google Analytics 4 (GA4), Google Tag Manager, and Google Ads Conversion Tracking
• Analyze campaign and landing‑page performance to identify opportunities for improved conversion rates
• Create clear performance reports and translate campaign data into actionable recommendations
• Collaborate with marketing, creative, sales, and client‑facing teams to align PPC campaigns with broader growth objectives
• Stay current with Google Ads updates, automation features, bidding strategies, and paid search best practices

Requirements

• 4+ years of professional PPC / paid search experience, with a strong focus on Google Ads
• Demonstrable experience independently managing and optimizing Google Ads accounts
• Strong knowledge of Google Search Ads, Performance Max, Display, remarketing, audience targeting, and automated bidding strategies
• Proven ability to improve campaign efficiency and generate measurable results
• Strong understanding of conversion tracking, attribution, and campaign analytics
• Hands‑on experience with GA4 and Google Tag Manager
• Excellent analytical skills and confidence working with campaign performance data
• Strong understanding of landing pages, conversion rate optimization, and the relationship between ad creative, targeting, and conversions
• Excellent written and verbal English communication skills
• Ability to work independently in a remote environment and take full ownership of performance
• Agency or experience managing multiple accounts simultaneously is a strong advantage
• Google Ads certifications are advantageous but not required

Benefits

• Fully Remote: Work from anywhere with international teams
• Peer Community: Connect with high‑performing sales professionals in our network
• Ongoing Support: Receive guidance from Huzzle before and after placement
• Tailored Compensation: Salaries vary by client and candidate preference — we'll match you with options that fit your goals