PPC Lead: Strategic Paid Media for B2B Growth (Remote)

Blacksmith Agency LLC; Pietermaritzburg; Remote; ZAR 1,152,000 - 1,810,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager to own paid media for a book of B2B and growing-brand clients. You will lead targeting, budgets, and roadmap, acting as the strategic voice in client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize ROAS and CPA, and report results on 90-day plans. Remote role with US/Canada/LatAm/South Africa clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Performance metrics

Tools

GA4

Tag Manager

Google Ads

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a PPC Manager to own paid media for a book of B2B and growing-brand clients. You will lead targeting, budgets, and roadmap, acting as the strategic voice in client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize ROAS and CPA, and report results on 90-day plans. Remote role with US/Canada/LatAm/South Africa clients.