Performance-Driven Paid Media Lead

HyperionDev; Durban; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work

Part-time coding bootcamp training

Global edtech exposure

Life-changing work

Job summary

HyperionDev seeks a commercially minded Paid Media Manager to own performance across our paid acquisition channels. You will drive strategy, ownership of budgets, and alignment with revenue targets across multiple brands.

The role requires 3+ years in large-scale paid media, strong analytics, and comfort working with stakeholders in marketing, sales, and leadership. Hybrid work and edtech exposure are offered.

Qualifications

• 3+ years managing large-scale paid media campaigns across platforms (Google, Meta, display)
• Experience in B2C marketing with focus on lead generation
• Strong analytical skills with GA4, GTM and data-driven decision making
• Budgeting and forecasting for multi-million rand annual budgets
• Excellent communication and stakeholder management across marketing, sales and leadership
• Experience with CRM/marketing automation tools is a plus
• Independent, proactive, and capable of driving results in a fast-paced environment

Responsibilities

• Own paid media performance across brands/markets and define channel strategy
• Manage core KPIs (CAC, ROAS, CPL) and review performance to meet targets
• Oversee campaign execution and optimisation across PPC, paid social and display
• Forecast spend and allocate budgets across channels
• Communicate results clearly to stakeholders and align with growth plans
• Lead reporting and insights to translate data into actionable recommendations
• Collaborate with CRO, product and creative teams to improve funnel and conversions
• Build relationships with platform partners (Google, Meta) to leverage opportunities
• Stay updated on industry trends and test new approaches for growth

Skills

Paid media management

B2C marketing

Analytics

Budgeting & forecasting

Communication

CRM & marketing automation

Independent / self-starter

Tools

Google Analytics

Google Tag Manager

BigQuery/SQL (plus)

Job description

HyperionDev seeks a commercially minded Paid Media Manager to own performance across our paid acquisition channels. You will drive strategy, ownership of budgets, and alignment with revenue targets across multiple brands.

The role requires 3+ years in large-scale paid media, strong analytics, and comfort working with stakeholders in marketing, sales, and leadership. Hybrid work and edtech exposure are offered.