Performance Creative Designer

Primer; South Africa; On-site; ZAR 360,000 - 540,000; Full time

Job summary

Primer is a performance-creative agency. We build paid social assets across Meta and TikTok, bringing strategy, media, and landing-page work together to drive real results.

We hire a Performance Creative Designer to turn briefs into scroll-stopping static ads, video edits, and UGC cuts, working inside a pod and growing into leadership on the design team over time. You'll start by delivering high-quality assets and supporting teammates as a reliable peer.

Qualifications

• 2+ years in performance creative and paid-social design. Standout portfolio preferred.

Responsibilities

• Produce assigned paid-social assets (static ads, video edits, UGC cuts) on-brief and on-deadline for multiple client accounts.
• Build variations at volume for testing (hooks, formats, lengths, lead-ins).
• Interpret briefs independently with minimal guidance.
• Apply client brand systems consistently after learning them.
• Self-QA assets against brief, brand, copy, and spec before handoff.
• Keep file-naming, formats, and folders consistent across accounts.
• Provide a second set of eyes before peers' work goes to strategist/client.
• Maintain project tracker updates and flag blockers early.
• Leverage AI tools (image generation, mockups, asset cleanup) in daily workflow.

Skills

Performance creative

Paid-social design

Attention to detail

Portfolio development

Figma

Adobe Creative Suite

Video editing (Premiere/CapCut)

Motion graphics (After Effects)

Direct communication

AI design workflow

Tools

Figma

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Premiere

CapCut

After Effects

Job description

Primer is a performance-creative agency. We build the ads that drive real results for our clients: static, video, and UGC for paid social on Meta and TikTok, backed by strategy, media, and landing-page work. We operate in pods (creative strategists, designers, and production managers working a shared book of clients) and we move fast, iterate constantly, and let performance data tell us what to make next.

The Role

We're hiring a Performance Creative Designer to produce paid-media assets across a range of client accounts. You'll turn creative briefs into scroll-stopping static ads, video edits, and UGC cuts that are built to test and built to perform. You'll work inside a pod alongside creative strategists and production managers, own your slice of the production load, and grow into a leadership role on the design team over time.

You'll start by executing your own assets to a high bar and giving teammates a reliable second set of eyes. As you learn our accounts and standards, you'll grow into quality oversight and leadership: owning QA across more accounts and helping guide other designers.

What You'll Do

• Produce assigned paid-social assets (static ads, video edits, UGC cuts, and supporting graphics) on-brief and on-deadline across multiple client accounts.
• Build variations at volume designed for testing: hooks, formats, lengths, and lead-ins that give media something to learn from.
• Interpret briefs independently. Ask sharp clarifying questions before you start, and capture the intent without needing the strategist to rewrite.
• Apply each client's brand system (typography, color, voice, logo usage) consistently and from memory once you've learned it.
• Self-QA every asset against brief, brand, copy, and spec before handoff, and follow Primer's file-naming, format, and folder conventions on every account.
• Give teammates a dependable second set of eyes before their work goes to a strategist or client, and flag what you catch.
• Keep your work status current in our project tracker, and flag blockers early, before deadlines are at risk.
• Use AI tools (image generation, mockups, asset cleanup) as part of your everyday workflow, and bring new approaches to the team.

Where This Role Can Grow

This is a role we want someone to grow within. As you build a track record of strong, on-brief work and sound judgment, the path opens toward design leadership:

• Quality oversight: owning QA across a widening set of client accounts, with the standing to hold the bar before work reaches a strategist or client.
• Broader client ownership: carrying more accounts, and becoming the designer a pod relies on to set the standard.
• Guiding other designers: mentoring newer team members, sharing craft and workflow improvements, and helping raise the whole team's output.
• We'll be clear about what earning that growth looks like, and we'll invest in getting you there.

What You Bring

Required

• 2+ years in performance creative and paid-social design. Strong candidates with a standout performance creative portfolio will be considered.
• The highest level of attention to detail - this is a must to work and succeed at Primer.
• A portfolio of paid-social work across both static and motion formats.
• Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Video editing in Premiere or CapCut, and comfort with basic motion work (After Effects a plus).
• Comfort editing and assembling UGC.
• A working understanding of what makes a direct-response ad perform on Meta and TikTok.
• Comfort using AI tools in a design workflow.

How You Work

• Proactive ownership. You move work forward without being asked.
• Direct, professional communication, and overlap with U.S. business hours.
• On camera for internal and external calls.
• Open to feedback and able to apply it without re-litigating.

Nice to Have

• Experience carrying multiple client accounts at once.