Paid Media Specialist

Accenture; Midrand; On-site; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Flexible work arrangements

Competitive rewards

State‑of‑the‑art technology

Job summary

Accenture is seeking a confident Paid Media Specialist to own multi‑channel campaigns across Google Ads, Meta, DV360, TikTok, and more. You’ll translate strategy into executable plans, define KPIs, budgets, and measurement, and drive performance with rigorous analysis.

You will collaborate with account managers, strategists, and data teams to deliver integrated solutions, maintain platform hygiene, and stay ahead of industry trends while growing your own expertise.

Qualifications

• 3–5 years’ hands-on paid media or performance marketing experience.
• Strong knowledge of Google Ads, Meta, and programmatic environments.

Responsibilities

• Campaign management and ownership across key platforms.
• Lead budgeting and pacing to optimize spend and performance.
• Ensure tracking and tagging (UTMs, pixels) are correctly implemented.
• Lead ongoing campaign optimization and data-driven recommendations.
• Collaborate with account managers, strategists, creatives and data teams.

Skills

Paid media

Analytical capability

Excel/Google Sheets

Communication skills

Ownership

Strategic thinking

Education

Bachelor’s degree in Marketing, Digital Media, or related field

Tools

Google Ads

Meta

DV360

Job description

About Accenture

Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 786,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com.

We are looking for a confident, commercially minded Paid Media Specialist to join our Performance team and take hands‑on ownership across client campaigns. In this role, you will be responsible for managing and optimising multi‑channel paid media campaigns across Search, Social, Programmatic, Display, and Video – with a clear focus on driving measurable business impact. You will be expected to think beyond platform mechanics – connecting performance signals to audience behaviour, creative effectiveness, and broader marketing objectives. This role suits someone who is analytically strong, commercially curious, and motivated by continuous improvement – both in campaign performance and in their own professional growth.

Key Responsibilities

• Campaign Management and Ownership
• Independently manage end‑to‑end paid media campaigns across key platforms (e.g. Google Ads, Meta, DV360, TikTok, LinkedIn), with accountability for performance delivery. Translate media strategies into well‑structured, executable media plans with clearly defined KPIs, budgets, and measurement frameworks. Oversee accurate campaign setup, trafficking, targeting, and creative implementation across platforms. Ensure tracking and tagging (UTMs, pixels, floodlights) are correctly implemented in collaboration with data and analytics teams.
• Actively manage budgets and pacing to ensure optimal spend efficiency and performance delivery. Maintain high standards of platform hygiene, including naming conventions, account structure, and documentation.
• Ensure adherence to brand guidelines, compliance requirements, and client‑specific regulations.
• Lead ongoing campaign optimisation across audiences, bids, creatives, placements, and formats to improve efficiency and outcomes. Analyse performance trends to identify insights, risks, and growth opportunities across accounts. Translate data into clear, actionable recommendations that inform future media decisions.
• Own regular performance reporting, ensuring accuracy, clarity, and relevance for both internal and client stakeholders. Contribute to testing roadmaps (A/B testing, creative experimentation, audience refinement) and evaluate results rigorously.
• Support senior team members in shaping channel strategies and performance approaches across clients.
• Conduct deeper audience analysis, competitor benchmarking, and market research to inform campaign planning.
• Stay up to date with platform developments, beta opportunities, and industry trends, proactively identifying opportunities for innovation. Begin contributing to broader performance narratives – connecting paid media outcomes to business and brand objectives.
• Work closely with account managers, strategists, creatives, and data teams to deliver integrated performance solutions. Participate confidently in internal and client meetings, contributing insights and performance perspectives. Support junior team members through knowledge‑sharing, guidance, and best‑practice input.
• Act as a reliable point of contact for day‑to‑day paid media delivery on assigned accounts.

We’re Looking For

• Bachelor’s degree in Marketing, Digital Media, or a related field (or equivalent practical experience). 3–5 years’ hands‑on experience in paid media or performance marketing roles. Strong working knowledge of major paid media platforms (Google Ads, Meta, Programmatic environments). Relevant certifications (Google Ads, Meta Blueprint, DV360) strongly preferred. Strong analytical capability, with confidence working in Excel / Google Sheets and interpreting performance data. Ability to balance detail‑orientation with strategic thinking.
• Clear, confident written and verbal communication skills. A proactive mindset with a strong sense of ownership and accountability. Demonstrated curiosity, resilience, and appetite for continuous learning.

#LI-EU

Why join us? We offer a transparent, fast paced approach career progression, with a focus on your strengths and continuous coaching from senior colleagues. You will benefit from working alongside Accenture experts who are solving some of the biggest industry challenges with innovative thinking and pioneering tools. Flexible work arrangements and a range of benefits including competitive rewards. You will have access to state‑of‑the‑art technology that will give you the opportunity to deepen your existing skills even as you help create the latest business trends. You will also have opportunities to make a difference to the communities in which we work and live. Next Steps If this sounds like the ideal role, career, and company for you, To learn more about life @AccentureMiddleEast, follow us on social media and keep up with our latest news. Accenture Middle East Africa : LinkedIn, Instagram, Facebook, Twitter, YouTube

3–5 years’ hands‑on experience in paid media or performance marketing roles. Strong working knowledge of major paid media platforms (Google Ads, Meta, Programmatic environments)