Paid Media Specialist

Accenture in South Africa; Midrand; On-site; ZAR 450,000 - 700,000; Full time

Job summary

Accenture in South Africa is seeking a confident Paid Media Specialist to join our Performance team. You will own and optimise multi‑channel campaigns across Search, Social, Programmatic, Display and Video, focusing on measurable business impact.

The role requires strong analytical ability, hands‑on campaign management experience, and a strategic mindset to connect performance signals with audience behavior and marketing objectives. Hybrid work options available.

Qualifications

• 3–5 years’ hands‑on experience in paid media or performance marketing.
• Strong working knowledge of major paid media platforms (Google Ads, Meta, Programmatic environments).
• Certifications (Google Ads, Meta Blueprint, DV360) strongly preferred.
• Strong analytical capability with Excel/Google Sheets.
• Ability to balance detail‑orientation with strategic thinking.

Responsibilities

• Manage end-to-end paid media campaigns across key platforms.
• Define KPIs, budgets and measurement frameworks in plans.
• Oversee campaign setup, trafficking, targeting, and creative.
• Lead ongoing optimisation, audiences, bids, and formats.
• Own regular performance reporting for clients and internal teams.

Skills

Analytical

Excel/Sheets

Paid media

Campaign management

Strategic thinking

Education

Bachelor's degree in Marketing/Digital Media

Tools

Google Ads

Meta

DV360

Job description

About Accenture

Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 786,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com.

Role Overview

We are looking for a confident, commercially minded Paid Media Specialist to join our Performance team and take hands‑on ownership across client campaigns. In this role, you will be responsible for managing and optimising multi‑channel paid media campaigns across Search, Social, Programmatic, Display, and Video - with a clear focus on driving measurable business impact. You will be expected to think beyond platform mechanics - connecting performance signals to audience behaviour, creative effectiveness, and broader marketing objectives. This role suits someone who is analytically strong, commercially curious, and motivated by continuous improvement - both in campaign performance and in their own professional growth.

Key Responsibilities

Campaign Management and Ownership

• Independently manage end-to-end paid media campaigns across key platforms (e.g. Google Ads, Meta, DV360, TikTok, LinkedIn), with accountability for performance delivery.
• Translate media strategies into well‑structured, executable media plans with clearly defined KPIs, budgets, and measurement frameworks.
• Oversee accurate campaign setup, trafficking, targeting, and creative implementation across platforms.
• Ensure tracking and tagging (UTMs, pixels, floodlights) are correctly implemented in collaboration with data and analytics teams.

Actively manage budgets and pacing to ensure optimal spend efficiency and performance delivery.

• Maintain high standards of platform hygiene, including naming conventions, account structure, and documentation.
• Ensure adherence to brand guidelines, compliance requirements, and client‑specific regulations.

Optimisation, Analysis, and Reporting

• Lead ongoing campaign optimisation across audiences, bids, creatives, placements, and formats to improve efficiency and outcomes.
• Analyse performance trends to identify insights, risks, and growth opportunities across accounts.
• Translate data into clear, actionable recommendations that inform future media decisions.
• Own regular performance reporting, ensuring accuracy, clarity, and relevance for both internal and client stakeholders.
• Contribute to testing roadmaps (A/B testing, creative experimentation, audience refinement) and evaluate results rigorously.

Strategy & Growth Contribution

• Support senior team members in shaping channel strategies and performance approaches across clients.
• Conduct deeper audience analysis, competitor benchmarking, and market research to inform campaign planning.
• Stay up to date with platform developments, beta opportunities, and industry trends, proactively identifying opportunities for innovation.
• Begin contributing to broader performance narratives - connecting paid media outcomes to business and brand objectives.

Collaboration & Client Engagement

• Work closely with account managers, strategists, creatives, and data teams to deliver integrated performance solutions.
• Participate confidently in internal and client meetings, contributing insights and performance perspectives.
• Support junior team members through knowledge‑sharing, guidance, and best‑practice input.
• Act as a reliable point of contact for day‑to‑day paid media delivery on assigned accounts.

We’re Looking For

• Bachelor’s degree in Marketing, Digital Media, or a related field (or equivalent practical experience). 3–5 years’ hands‑on experience in paid media or performance marketing roles. Strong working knowledge of major paid media platforms (Google Ads, Meta, Programmatic environments). Relevant certifications (Google Ads, Meta Blueprint, DV360) strongly preferred. Strong analytical capability, with confidence working in Excel / Google Sheets and interpreting performance data. Ability to balance detail‑orientation with strategic thinking.
• Clear, confident written and verbal communication skills. A proactive mindset with a strong sense of ownership and accountability. Demonstrated curiosity, resilience, and appetite for continuous learning.

Why join us?

• We offer a transparent, fast paced approach career progression, with a focus on your strengths and continuous coaching from senior colleagues You will benefit from working alongside Accenture experts who are solving some of the biggest industry challenges with innovative thinking and pioneering tools Flexible work arrangements and a range of benefits including competitive rewards You will have access to state‑of‑the‑art technology that will give you the opportunity to deepen your existing skills even as you help create the latest business trends You will also have opportunities to make a difference to the communities in which we work and live
• Flexible work arrangements and a range of benefits including competitive rewards
• You will have access to state‑of‑the‑art technology that will give you the opportunity to deepen your existing skills even as you help create the latest business trends
• You will also have opportunities to make a difference to the communities in which we work and live

Next Steps

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Additional Information

• 3–5 years’ hands‑on experience in paid media or performance marketing roles. Strong working knowledge of major paid media platforms (Google Ads, Meta, Programmatic environments)