Paid Media And Ecommerce Performance Specialist
Pretty Social
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Job summary
Pretty Social, a boutique digital marketing agency, is seeking a Paid Media & eCommerce Performance Specialist in Strand, Cape Town. The role focuses on paid media, data tracking, optimisation and eCommerce performance, working closely with Account Managers and creative teams.
This is not a traditional account-management role; you’ll own campaign performance and conversion strategies, including tracking and analytics, with a hybrid work arrangement and start ASAP / 2 November 2026.
Qualifications
- 3+ years hands-on digital marketing experience.
- Strong hands-on experience with Meta Ads and Google Ads.
- Demonstrable eCommerce experience.
- Experience managing meaningful advertising budgets.
- Experience with GA4 and Google Tag Manager.
- Experience with Shopify, WooCommerce or another eCommerce platform.
- Strong copywriting and creative thinking skills.
Responsibilities
- Plan, implement, manage and optimise paid advertising campaigns across multiple platforms.
- Collaborate with Account Managers, Creative/Social Media, Email Marketing and Website teams.
- Analyze eCommerce performance and conversion funnels and identify improvement opportunities.
- Carry out website/landing page reviews for CRO and UX improvements.
- Provide data-driven performance insights to clients and account managers.
Skills
Tools
Job description
- Google Tag Manager
Type: Permanent or Freelance | Hybrid
Location: Strand, Cape Town
Hours: Monday – Friday, 08h00 – 17h00
Salary: R20,000 – R27,000 CTC per month, based on experience
Start Date: ASAP / 2 November 2026
Experience Level: Mid-Level
Minimum Experience: 3+ years
Apply by: Friday, 25 September 2026
Pretty Social is a boutique digital marketing agency specialising in eCommerce, paid advertising, email marketing, websites and digital strategy.
We work with a range of lifestyle and eCommerce brands, helping them grow through strategic, performance-focused digital marketing.
We are looking for a Paid Media & eCommerce Performance Specialist to take ownership of the performance marketing and conversion side of our client accounts.
This is not a traditional Account Manager role. Client relationship management and day-to-day account management will sit separately within the team, allowing you to focus on paid media, data, tracking, optimisation and eCommerce performance.
You will plan, implement, manage and optimise paid advertising campaigns across multiple platforms and work closely with our Account Managers, Creative/Social Media, Email Marketing and Website teams.
We're looking for someone who is analytical, commercially minded and genuinely interested in why campaigns perform the way they do — not someone who simply launches ads and reports on the numbers.
You should be comfortable looking at the full customer journey:
Ad → Click → Landing Page → Product/Offer → Checkout → Purchase
…and identifying where opportunities or problems exist.
Manage and optimise campaigns across:
- Meta Ads – Facebook & Instagram
- Google Ads – Search, Shopping & Performance Max
- TikTok, LinkedIn and Amazon Ads – advantageous
Responsibilities include campaign strategy, setup and optimisation, audience research, budget management, creative testing, retargeting, product/catalogue campaigns, performance monitoring, testing new opportunities and scaling campaigns when performance allows.
- Analyse eCommerce performance and conversion funnels
- Identify conversion drop-off points and opportunities
- Review product pages and landing pages
- Make CRO and conversion rate recommendations
- Review offers, messaging and calls-to-action
- Analyse traffic quality vs conversion performance
- Make data-driven recommendations
Experience with Shopify and/or WordPress/WooCommerce is highly advantageous.
A strong understanding of tracking is essential.
You should be comfortable with:
- GA4
- Google Tag Manager
- Meta Pixel & Conversions API
- Google Ads conversion tracking
- eCommerce and event tracking
- UTM tracking
- Diagnosing tracking discrepancies
- Attribution and performance data
You should be able to assess whether the data we're looking at can actually be trusted and identify when tracking needs attention.
Work with our website team to identify opportunities to improve conversion performance, including:
- Website and landing page reviews
- Product page optimisation
- Mobile experience
- User journeys and checkout funnels
- CTA and UX/CRO recommendations
- Identifying technical or tracking issues
You don't need to be a developer, but website development experience or the ability to make basic website/code changes will be highly beneficial.
- Monitor campaign KPIs
- Analyse ROAS, CPA, CPC, CTR, conversion rates and revenue
- Identify trends and performance issues
- Understand profitability and commercial objectives
- Prepare performance insights for Account Managers and clients
- Make clear, actionable recommendations
- Communicate why performance changed, not just what changed
Swydo, Looker Studio or similar reporting platform experience is highly beneficial.
We want someone who can think strategically about creative and ideally create the ads themselves.
You will:
- Develop advertising concepts, angles, hooks and messaging
- Write compelling ad copy, headlines and CTAs
- Ideally create paid advertising creatives
- Analyse creative performance and identify winning concepts
- Identify creative fatigue and recommend new concepts
- Work with our designer/content team when additional support is required
- If you cannot create the creative yourself, provide clear, detailed and strategic briefs to our designer
- Review creative before it goes live
Experience with Canva, Adobe Creative Suite, Instagram Edits or similar is highly beneficial.
You will not work entirely behind the scenes. You will participate in client meetings and communicate performance and recommendations directly to clients.
You will:
- Develop paid media and eCommerce performance strategies
- Proactively identify opportunities
- Make data-driven recommendations
- Communicate strategies and performance insights clearly and confidently
- Participate in client meetings
- Explain technical/performance marketing concepts in a way clients understand
- Manage client questions relating to paid media, tracking and website performance
- Build professional client relationships
- Work closely with the Account Manager to ensure a coordinated digital strategy
We're looking for someone who is:
- Strong in Meta Ads and Google Ads
- Experienced in managing and optimising eCommerce advertising campaigns
- Analytical, data-driven and commercially minded
- Experienced with conversion tracking, GA4 and Google Tag Manager
- Interested in CRO and website performance
- Strong in copywriting and creative thinking
- Ideally able to create advertising creatives independently
- Able to brief a designer effectively when required
- Comfortable being client-facing and participating in meetings
- Able to confidently communicate strategies, recommendations and performance insights
- Highly organised and able to manage multiple accounts and priorities
- Proactive, solution-focused and able to work independently
- Curious and committed to continuous learning
- Interested in AI and using technology to work more efficiently
- A strong team player who can collaborate with Account Managers and the wider team
Essential:
- 3+ years' hands-on digital marketing experience
- Strong hands-on experience with Meta Ads and Google Ads
- Demonstrable eCommerce experience
- Experience managing and optimising paid advertising campaigns
- Experience managing meaningful advertising budgets
- Strong understanding of paid media strategy and performance marketing
- Strong understanding of conversion tracking and attribution
- Experience with GA4 and Google Tag Manager
- Strong analytical skills
- Experience with Shopify, WooCommerce or another eCommerce platform
- Good understanding of the eCommerce customer journey and conversion funnel
- Strong copywriting and creative thinking skills
- Comfortable being client-facing and communicating performance and recommendations
- Excellent attention to detail
- Highly organised and able to work independently
Advantageous:
- TikTok Ads
- LinkedIn Ads
- Amazon Ads
- Google Shopping & Performance Max
- Meta Conversions API
- Feed management / product catalogues
- CRO and A/B testing
- Website development / basic coding
- Swydo
- Looker Studio
- Klaviyo, Mailchimp or Omnisend
- Basic HTML/CSS
- SEO knowledge
- International eCommerce experience
- Creating paid advertising creatives using Canva, Adobe Creative Suite or similar
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