Paid Media Account Strategist (Remote, Bryanston)

Blacksmith Agency LLC; South Africa; Remote; ZAR 995,000 - 1,493,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Account Strategist to own paid media for a book of B2B and growing-brand clients: the targeting, the budgets, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

In this remote, full-time role, you will manage Google Ads and Meta campaigns, allocate budgets, test creatives, and drive account growth through retention and upsell.

Qualifications

• 3+ years hands-on in Google Ads and Meta
• Proven ROAS/CPA improvements or pipeline impact
• Agency experience across several clients at once
• Clear spoken English with US clients on live calls

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign
• Conversion tracking and attribution with GA4, tag manager and platform pixels
• The 90 day and quarterly roadmaps for each client and the story behind the numbers
• Account growth: retention, upsell and long-term relationship

Skills

Agency experience

Client communication

Performance analysis

Tools

Google Ads

Meta Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.