OEM Regional Sales Manager - Gauteng, Northeastern Johannesburg

Select Motor Recruitment; Gauteng; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Select Motor Recruitment is seeking an experienced automotive sales leader in South Africa to drive targets, manage channels, analyse market trends, and develop customer relationships. You will coordinate promotions, optimize pricing, and ensure timely delivery while mentoring the sales team.

The role requires 3–5 years in OEM sales, strong negotiation and communication skills, and willingness to travel within SA. A results-focused mindset and ability to work under pressure are essential.

Qualifications

• Matric (Grade 12) or equivalent.
• Minimum 3–5 years of Automotive industry experience at OEM level in a similar role.
• Result-driven and customer-focused.
• Excellent communication and people skills.
• Ability to work under pressure and meet deadlines.
• Excellent sales and negotiation skills.
• Good planning and organizational skills.
• Local travel within SA will be required.
• Motor Industry experience essential.

Responsibilities

• Sales Target Setting: Set targets based on strategies and market demand and ensure achievability.
• Sales Plan Execution: Develop detailed plans with timelines and resources to meet targets.
• Performance Evaluation and Feedback: Regularly evaluate performance and propose improvements.
• Market Research: Understand consumer demand, trends, and competition.
• Competitor Analysis: Analyse competitors' strategies and positioning.
• Customer Needs Analysis: Adjust strategies to meet customer demands.
• Customer Development: Develop new customers and a database.
• Customer Maintenance: Maintain contact and provide high-quality pre- and post-sales service.
• Customer Complaint Handling: Respond promptly to prevent churn and protect brand.
• Distributor/Dealer Management: Maintain relationships with partners and channels.
• Channel Optimization: Optimize layout and coverage based on data.
• Channel Training/Support: Provide training and support to distributors/dealers.
• Sales Strategy Development: Create strategies including promotions.
• Promotion Planning: Organise promotions and events to boost conversions.
• Brand Promotion: Increase brand awareness through activities.
• Order Processing: Manage orders and track status to avoid delays.
• Delivery Support: Coordinate with supply chain for timely delivery.
• Customer Confirmation: Follow up on satisfaction post-delivery.
• Data Analysis and Forecasting: Analyse data and forecast future sales.
• Sales Reporting: Report performance and provide market feedback.
• Team Leadership: Lead the sales team and set responsibilities.
• Sales Training: Provide regular training on sales skills and product knowledge.
• Performance Management: Evaluate and reward, and coach underperformers.
• Pricing Strategy: Develop pricing to remain competitive and profitable.
• Profit Analysis: Analyse data to improve margins.
• Regulatory Compliance: Ensure compliance with local laws and standards.
• Risk Control: Identify risks and mitigate impacts.

Skills

Communication

Negotiation

People skills

Planning

Organizational skills

Sales awareness

Local travel

Automotive industry experience

Job description

Key Responsibilities:

Sales Target Setting and Achievement

• Sales Target Setting: Set sales targets based on the company's overall strategies and market demand, break them down to team members, and ensure their achievability
• Sales Plan Execution: Develop detailed sales plan, including sales strategies, timelines and resource allocation, to ensure the achievement of sales targets
• Performance Evaluation and Feedback: Regularly evaluate sales performance, analyse sales data, identify issues and propose improvement plans

Market Analysis and Competitor Research

• Market Research: Deeply gain the understanding of consumer demand, industry trends, and competition structures in the target market, analysing market capacity and growth
• Competitor Analysis: Study competitors' sales strategies, product positioning and market share, analysing the competitive advantages of our own products
• Customer Needs Analysis: Understand the real needs and pain points of customers adjusting sales strategies to meet customer demands

Customer Relationship Management and Maintenance

• Customer Development: Develop new customers and establish a potential customer database
• Customer Maintenance: Maintain close contact with existing customers, understand their needs providing high-quality pre-sales and after-sales services and enhance customer satisfaction and loyalty
• Customer Complaint Handling: Respond promptly and resolve customer complaints to prevent customer churn and maintain the company’s brand image

Sales Channel Management

• Distributor/Dealer Management: Maintain good relationships with distributors, dealers and other partners ensuring the stability and efficiency of the sales channels
• Channel Optimization: Optimize the sales channel layout according to market changes and sales data, expanding coverage and enhancing market penetration
• Channel Support: Provide necessary training, marketing & technical support to distributors /dealer to improve their sales capabilities

Sales Strategies and Promotions

• Sales Strategy Development: Develop targeted sales strategies based on market demand and competition, such as price discounts and limited-time promotions
• Promotion Planning: Organize and implement promotions, such as car shows, test-drive events and customer appreciation meetings to attract potential customers and enhance sales conversion rates
• Brand Promotion: Increase brand awareness and reputation through sales activities, strengthening customer recognition of the brand

Order Management and Delivery Support

• Order Processing: Manage customer orders to ensure order information is accurate, tracking order status and avoiding delays
• Delivery Support: Collaborate with supply chain, logistic and production departments to ensure timely delivery of products to customers
• Customer Confirmation: Follow up customer satisfaction with the product to ensure a positive customer experience after delivery

Data Analysis and Sales Forecasting

• Sales Data Analysis: Regularly analyse sales data to understand sales trends, product performance and regional sales differences, assessing the effectiveness of sales strategies
• Sales Forecasting: Use historical sales data and market trends to forecast future sales and provide support for inventory management and production planning
• Sales Reporting: Regularly report sales performance to management providing market feedback and improvement suggestions

Team Management and Training

• Team Leadership: Lead the sales team to clarify team members’ responsibilities and goals and enhance the team’s sales capabilities and collaboration efficiency
• Sales Training: Provide regular training on sales skills, product knowledge and market dynamics to ensure team members possess professional knowledge and skills
• Performance Management: Evaluate team members' performance, recognize outstanding performers and reward them, and provide improvement support for underperforming members

Pricing Strategy and Profit Optimization

• Pricing Strategy: Develop pricing strategies based on market demand, costs and competition to ensure competitiveness while meeting profit objectives
• Profit Analysis: Analyse sales data and cost, optimize pricing strategies and sales structures and improve overall sales profit margins

Compliance and Risk Management

• Regulatory Compliance: Ensure sales activities comply with local market laws, regulations and industry standards, preventing risks due to compliance issues
• Risk Control: Identify potential risks in the sales process (such as customer defaults, market fluctuations, etc.), develop response strategies and reduce risk impacts

Minimum Requirements:

• Matric (Grade 12) above
• Minimum 3 /5 years of Automotive industry experiences at OEM level in a similar role
• Result driven and customer focused
• Excellent communication and people skills
• Ability to work under pressure and tight deadlines
• Excellent sales and negotiation skills
• Good planning and organizational skills
• Local Travel within SA will be required
• Motor Industry experience Essential!!