Media Relations Manager - Hybrid

Placements24; George; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Salary incentives

Medical aid contributions

Generous leave policy

Hybrid work arrangement

Professional growth

Modern office facilities

Collaborative environment

Job summary

Placements24 is seeking an experienced Media Relations Manager in George, Western Cape, to lead strategic communications and public image initiatives. The role combines remote flexibility with in-office collaboration and requires building strong media relationships and driving impactful PR campaigns.

The ideal candidate will have a proven track record in securing media placements, exceptional storytelling, and the ability to manage crisis communications with a proactive, strategic mindset.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 6 years of experience in media relations, public relations, or related communications role.
• Proven track record of securing media placements and managing campaigns.
• Excellent written and verbal communication skills, with strong storytelling and pitching abilities.

Responsibilities

• Develop and implement comprehensive media relations strategies aligned with organizational goals.
• Build and maintain strong relationships with journalists, editors, and media influencers.
• Proactively pitch stories and secure positive media coverage across platforms.
• Respond to media inquiries promptly, acting as a key spokesperson when required.
• Monitor media coverage, analyze sentiment, and report to senior management.
• Develop and manage crisis communication plans with timely responses.
• Create and distribute press releases, media advisories, and other materials.
• Collaborate with marketing and content teams to ensure consistent brand messaging.
• Identify emerging media trends and opportunities to enhance the company’s public profile.
• Oversee media event planning and execution.

Skills

Media relations

Storytelling

Pitching

Crisis communication

Media monitoring

Public speaking

Education

Bachelor's degree in Communications

Tools

PR databases

Media monitoring tools

Job description

About the Role

Our client, a prominent entity within the media sector, is actively seeking a seasoned Media Relations Manager to oversee their public image and communications strategy. This role will be based in **George, Western Cape**, offering a hybrid work model that combines remote flexibility with essential in-office collaboration. The Media Relations Manager will be responsible for developing and executing impactful PR campaigns, nurturing media relationships, and ensuring positive public perception. This position requires a strategic leader with a profound understanding of the media landscape, exceptional interpersonal skills, and a proactive approach to managing external communications. The successful candidate will play a pivotal role in shaping the narrative and enhancing the brand's presence in both traditional and digital media. This is an exciting opportunity to lead significant PR initiatives in a stimulating and evolving industry, contributing to the company's continued success and influence. We are looking for an individual who can drive strategic communications with precision and creativity.

Key Responsibilities

• Develop and implement comprehensive media relations strategies aligned with organizational goals.
• Build and maintain strong, positive relationships with journalists, editors, and media influencers.
• Proactively pitch stories and secure positive media coverage across various platforms.
• Respond to media inquiries promptly and professionally, acting as a key spokesperson when required.
• Monitor media coverage, analyze sentiment, and provide regular reports to senior management.
• Develop and manage crisis communication plans, ensuring timely and effective responses.
• Create and distribute press releases, media advisories, and other communication materials.
• Collaborate with marketing and content teams to ensure consistent brand messaging across all channels.
• Identify emerging media trends and opportunities to enhance the company's public profile.
• Oversee media event planning and execution.

Requirements

• A Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a relevant field.
• Minimum of 6 years of experience in media relations, public relations, or a related communications role.
• Proven track record of successfully securing media placements and managing media campaigns.
• Excellent written and verbal communication skills, with strong storytelling and pitching abilities.
• Established network of contacts within the South African media industry.
• Experience in developing crisis communication strategies and managing sensitive situations.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Proficiency in media monitoring tools and PR databases.
• Ability to work effectively both independently and as part of a hybrid team.
• A strategic mindset with a deep understanding of media dynamics.

Benefits

• Attractive annual salary and performance-based incentives.
• Contributions to medical aid and retirement fund.
• Generous leave policy.
• Hybrid work arrangement offering flexibility.
• Opportunities for professional growth and training.
• Access to modern office facilities when on-site.
• A dynamic and collaborative work environment.