Media Relations Executive

Placements24; South Africa; Remote; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Remote work

Performance-based bonuses

Professional development resources

Job summary

Placements24 is seeking a Media Relations Executive to join the communications team. This role is primarily remote with travel to Polokwane for events or meetings, supporting media strategies and coverage efforts from a remote location.

The ideal candidate will craft compelling stories, cultivate journalist relationships, and manage media inquiries while contributing to brand visibility and reputation.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
• Minimum of 4 years in media relations or public relations.
• Proven ability to secure media coverage and build media relationships.
• Excellent written and verbal communication; strong copywriting/editing skills.
• Familiarity with Limpopo and South Africa media landscape.
• Experience with media monitoring tools and social platforms.
• Strong organizational skills; able to manage multiple projects remotely.
• Willingness to travel occasionally to Polokwane.

Responsibilities

• Develop and execute media relations strategies to enhance the company's profile and reputation.
• Build and maintain strong relationships with key media contacts, journalists, bloggers, and influencers.
• Write and distribute compelling press releases, media kits, and other PR materials.
• Proactively pitch stories and secure positive media coverage across platforms.
• Monitor media coverage, analyze results, and provide reports to management.
• Respond to media inquiries promptly and professionally.
• Coordinate media events, press conferences, and interviews.
• Stay updated on industry trends and competitor activities.
• Support the communications team in managing the company's online presence and social media.
• Assist in crisis communication efforts as needed.

Skills

Media relations

Copywriting

Editing

Stakeholder engagement

Education

Bachelor's degree in Public Relations / Communications

Tools

Media monitoring tools

Job description

About the Role

Our client, a rapidly expanding organization with a strong focus on innovation, is seeking a motivated Media Relations Executive to join their communications team. This role will be primarily remote, allowing flexibility for the right candidate, but will require occasional travel to Polokwane for key events or meetings. The Media Relations Executive will be instrumental in developing and implementing effective media strategies, cultivating relationships with journalists and media outlets, and securing positive media coverage for the company. The ideal candidate will be a proactive communicator with a passion for storytelling and a solid understanding of the media landscape. This is an excellent opportunity for a driven professional to make a significant impact on brand visibility and reputation from a remote location, with connectivity to Polokwane .

Key Responsibilities

• Develop and execute media relations strategies to enhance the company's profile and reputation.
• Build and maintain strong relationships with key media contacts, journalists, bloggers, and influencers.
• Write and distribute compelling press releases, media kits, and other PR materials.
• Proactively pitch stories and secure positive media coverage across various platforms.
• Monitor media coverage, analyze results, and provide regular reports to the management team.
• Respond to media inquiries promptly and professionally.
• Coordinate media events, press conferences, and interviews.
• Stay updated on industry trends and competitor activities to identify new opportunities.
• Support the communications team in managing the company's online presence and social media outreach.
• Assist in crisis communication efforts as needed.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 4 years of experience in media relations or public relations.
• Proven ability to secure media coverage and build strong media relationships.
• Excellent written and verbal communication skills, with strong copywriting and editing capabilities.
• Familiarity with the media landscape in Limpopo and South Africa.
• Proficiency in using media monitoring tools and social media platforms.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Self-motivated and able to work effectively independently in a remote setting.
• Willingness to travel occasionally to Polokwane as required.
• A proactive approach and a passion for public relations.

Benefits

• This role offers a competitive salary, performance-based bonuses, and the flexibility of remote work. Our client provides a supportive and collaborative remote team environment, access to professional development resources, and the opportunity to work on exciting campaigns for a growing company. You will gain valuable experience in media relations, contributing directly to the company's success and public perception, with occasional engagement in the Polokwane area.