Media Relations Executive

Placements24; Bloemfontein; Hybrid; ZAR 420,000 - 680,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Growth opportunities

Collaborative culture

Medical aid

Retirement fund

Team-building events

Relocation assistance

Job summary

Placements24 in South Africa’s Free State invites a Media Relations Executive to shape public image for a tech-focused firm in Welkom. You will develop strategic media outreach, craft press materials, and secure coverage across digital, print and broadcast channels.

This hybrid role blends office collaboration in Welkom with remote flexibility, demanding strong storytelling, broad media contacts, crisis communications skills, and the ability to measure campaign impact.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related discipline.
• Minimum of 5 years of experience in media relations, public relations, or corporate communications.
• Demonstrated success in securing media placements in top-tier publications.
• Exceptional written and verbal communication skills.
• Strong understanding of the media ecosystem (digital, print, and broadcast).
• Proven ability to build and maintain media contacts.
• Experience managing media inquiries and providing strategic counsel.
• Proficiency in using media monitoring and PR reporting tools.
• Excellent organizational and project management skills.
• Ability to work effectively in a hybrid work environment.

Responsibilities

• Develop and execute strategic media relations plans to enhance brand visibility and reputation.
• Cultivate and nurture strong relationships with key journalists, editors, and producers across relevant media sectors.
• Write and distribute high-quality press releases, media advisories, and talking points.
• Proactively pitch compelling story ideas to media outlets to secure positive coverage.
• Monitor media mentions and industry news, reporting on trends and opportunities.
• Coordinate interviews and media briefings for company spokespersons.
• Assist in managing crisis communications and provide timely responses to media inquiries.
• Collaborate with marketing and internal communications teams to ensure consistent messaging.
• Organize media events, press conferences, and product launch communications.
• Measure and report on the effectiveness of media relations campaigns.

Skills

Storytelling

Networking

Media landscape

Written and verbal communication

Project management

Crisis communications

Education

Bachelor's degree in Communications/Public Relations/Journalism/Marketing

Tools

Media monitoring tools

PR reporting tools

Job description

About the Role

Our client, a leading technology firm with a growing presence in Welkom, Free State , is looking for a dynamic and results-oriented Media Relations Executive. This role is crucial for building and maintaining the company's public image and fostering positive relationships with media outlets. You will be responsible for developing strategic media outreach plans, crafting compelling press materials, and securing positive media coverage. The ideal candidate possesses strong storytelling abilities, excellent networking skills, and a deep understanding of the media landscape. This hybrid role offers a balance of in-office collaboration in Welkom and remote flexibility, allowing you to manage your work effectively. Join a forward-thinking organization that values innovation and strategic communication. Be at the forefront of shaping public perception for a company at the cutting edge of its industry.

Key Responsibilities

• Develop and execute strategic media relations plans to enhance brand visibility and reputation.
• Cultivate and nurture strong relationships with key journalists, editors, and producers across relevant media sectors.
• Write and distribute high-quality press releases, media advisories, and talking points.
• Proactively pitch compelling story ideas to media outlets to secure positive coverage.
• Monitor media mentions and industry news, reporting on trends and opportunities.
• Coordinate interviews and media briefings for company spokespersons.
• Assist in managing crisis communications and provide timely responses to media inquiries.
• Collaborate with marketing and internal communications teams to ensure consistent messaging.
• Organize media events, press conferences, and product launch communications.
• Measure and report on the effectiveness of media relations campaigns.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related discipline.
• Minimum of 5 years of experience in media relations, public relations, or corporate communications.
• Demonstrated success in securing media placements in top-tier publications.
• Exceptional written and verbal communication skills, with a talent for crafting persuasive narratives.
• Strong understanding of the media ecosystem, including digital, print, and broadcast channels.
• Proven ability to build and maintain strong media contacts.
• Experience in managing media inquiries and providing strategic counsel.
• Proficiency in using media monitoring and PR reporting tools.
• Excellent organizational and project management skills.
• Ability to work effectively in a hybrid work environment.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility between office and remote work.
• Opportunities for professional growth and development in the technology sector.
• Collaborative and innovative work culture.
• Comprehensive medical aid and retirement fund contributions.
• Access to company events and team-building activities.
• Relocation assistance may be considered for exceptional candidates.