Media Outreach Coordinator

Placements24; Randburg; Hybrid; ZAR 300,000 - 420,000; Full time

Job summary

Placements24 is seeking a proactive Media Outreach Coordinator to drive PR efforts remotely from Randburg, Gauteng. You will engage journalists, bloggers and influencers to secure coverage and build lasting media relationships.

The role emphasizes a strong network, strategic pitching, and timely responses, with remote-first flexibility and opportunities to influence brand visibility for our clients across sectors.

Qualifications

• Bachelor's degree in Communications, PR, Journalism, or a related field.
• 3+ years in media relations, PR, or communications with outreach focus.
• Proven track record of securing media coverage and pitches.
• Extensive network of media contacts across sectors.
• Excellent written and verbal communication skills.
• Strong research and analytical abilities.
• Ability to work independently and manage multiple outreach campaigns.
• Proficiency in media monitoring and CRM tools.
• Excellent organizational and time management skills.
• Demonstrated ability to work remotely.

Responsibilities

• Identify and research relevant media outlets, journalists, and influencers for outreach.
• Develop and execute targeted media outreach plans to secure coverage.
• Craft compelling pitches, press releases, and media materials.
• Build and maintain strong relationships with media contacts.
• Manage incoming media inquiries and coordinate responses.
• Monitor media coverage and report on outreach effectiveness.
• Collaborate with the internal communications team on campaign strategies.
• Identify and leverage opportunities for positive brand visibility.
• Organize and facilitate media briefings and interviews (virtually).
• Stay up-to-date with media trends and industry news.

Skills

Written communication

Verbal communication

Research skills

Analytical skills

CRM tools

Media monitoring

Education

Bachelor's degree in Communications/PR/Journalism

Tools

CRM software

Media monitoring tools

Job description

About the Role

Our client is seeking a proactive and well-connected Media Outreach Coordinator for a fully remote contract position. This role is ideal for an individual with a strong network within the media industry and a talent for identifying and pursuing communication opportunities. You will be responsible for proactively engaging with journalists, bloggers, and influencers to secure positive media coverage for our client. As a remote-first company, we empower our team members with the flexibility to work from anywhere, fostering a culture of trust and autonomy. This role requires excellent communication skills, strategic thinking, and a deep understanding of media trends. If you are passionate about PR and excel at building relationships and pitching compelling stories, this is an exceptional opportunity to contribute to a dynamic organization from the comfort of your home office in or around **Randburg, Gauteng, ZA**.

Key Responsibilities

• Identify and research relevant media outlets, journalists, and influencers for outreach.
• Develop and execute targeted media outreach plans to secure coverage.
• Craft compelling pitches, press releases, and media materials.
• Build and maintain strong relationships with media contacts.
• Manage incoming media inquiries and coordinate responses.
• Monitor media coverage and report on outreach effectiveness.
• Collaborate with the internal communications team on campaign strategies.
• Identify and leverage opportunities for positive brand visibility.
• Organize and facilitate media briefings and interviews (virtually).
• Stay up-to-date with media trends and industry news.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
• Minimum of 3 years of experience in media relations, PR, or a communications role with a strong outreach focus.
• Proven track record of successful media pitching and securing coverage.
• Extensive network of media contacts across various sectors.
• Excellent written and verbal communication skills.
• Strong research and analytical abilities.
• Ability to work independently and manage multiple outreach campaigns simultaneously.
• Proficiency in media monitoring and CRM tools.
• Excellent organizational and time management skills.
• Demonstrated ability to work effectively in a fully remote environment.

Benefits

This contract position offers a competitive remuneration package, reflecting the value of your expertise and network. As a remote role, you will benefit from significant flexibility in your work schedule and location. Opportunities for extension or future projects may be available based on performance and business needs. This role provides excellent exposure to diverse communication challenges and allows for substantial professional autonomy. While the role is remote, it serves clients and stakeholders associated with the **Randburg, Gauteng, ZA** region, offering specialized market insights. Access to online collaborative tools and regular virtual check-ins with the team.