Marketing Technology (MarTech) Specialist

Communicate Finance; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Communicate Finance is seeking a Marketing Technology Specialist to help manage and optimise the technology powering marketing operations. You will bridge marketing, technology and data to deliver scalable solutions across platforms.

You will evaluate MarTech tools, manage integrations with CRM and analytics, improve data flows, and collaborate with Marketing, IT and Data teams on tech initiatives. Experience with Salesforce, HubSpot, Google Analytics 4, and related platforms is preferred.

Qualifications

• Bachelor's degree or diploma in a related field.
• MarTech certifications (CRM, Salesforce, HubSpot, Google Analytics) are advantageous.
• Experience evaluating and implementing MarTech solutions based on business needs.
• Experience managing integrations between CRM, marketing, analytics and other platforms.

Responsibilities

• Manage and optimise marketing technology platforms and ecosystems.
• Evaluate and implement MarTech solutions based on business and marketing requirements.
• Manage integrations between CRM, marketing, analytics and other digital platforms.
• Work with customer data to improve segmentation, personalisation and marketing performance.
• Collaborate with Marketing, IT, Data, Product and Development teams on technology initiatives.
• Assist with platform migrations, implementations and ongoing system optimisation.
• Monitor platform performance, data quality and system functionality.

Skills

Strong analytical

Problem-solving

Project management

Translate marketing requirements into技

Cross-functional collaboration

Education

Bachelor's degree in Marketing / Digital Marketing / Information Systems / Business / Data Analytics / Computer Science

Tools

Salesforce

HubSpot

Adobe Experience Cloud

Braze

Klaviyo

Google Analytics 4

Google Tag Manager

APIs & data integrations

Job description

Company and Job Description:

• We work with organisations across a range of industries that are looking for talented Marketing Technology Specialists to manage and optimise the technology that powers their marketing operations
• We are proactively building our talent pool for both current and future opportunities, connecting skilled MarTech professionals with organisations where their ability to bridge the gap between marketing, technology and data can directly contribute to business growth
• If you’re open to exploring your next career move, this is an opportunity to get your profile in front of a specialist Digital recruitment consultant and be considered for opportunities that align with your experience, career goals and preferred working environment
• You could have the opportunity to manage marketing technology stacks, implement and optimise platforms, oversee integrations, improve data flows, support digital transformation and work with marketing and technology teams to build scalable solutions

Skills & Experience:

• Manage and optimise marketing technology platforms and ecosystems
• Evaluate and implement MarTech solutions based on business and marketing requirements
• Manage integrations between CRM, marketing, analytics and other digital platforms
• Work with customer data to improve segmentation, personalisation and marketing performance
• Collaborate with Marketing, IT, Data, Product and Development teams on technology initiatives
• Experience with platforms such as Salesforce, HubSpot, Adobe Experience Cloud, Braze, Klaviyo or similar
• Experience with Google Analytics 4, Google Tag Manager and digital tracking is advantageous
• Understanding of APIs, data integrations, tracking and marketing technology architecture
• Assist with platform migrations, implementations and ongoing system optimisation
• Monitor platform performance, data quality and system functionality
• Stay up to date with emerging MarTech, AI, automation and digital technologies
• Strong analytical, problem-solving and project management skills
• Ability to translate marketing requirements into practical technology solutions

Qualification:

• Bachelor's Degree or Diploma in Marketing, Digital Marketing, Information Systems, Business, Data Analytics, Computer Science or a related field
• Relevant certifications in MarTech, CRM, Salesforce, HubSpot, Google Analytics or other marketing technology platforms are advantageous