Marketing Specialist

Staff Focus; Gauteng; On-site; ZAR 450,000 - 650,000; Full time

Job summary

Staff Focus in Gauteng seeks a Marketing Specialist/Brand Manager to lead brand identity, positioning and luxury marketing initiatives. You will shape campaigns, elevate brand awareness and ensure visual storytelling aligns with our premium positioning.

You'll coordinate photoshoots, work with photographers, stylists and designers, manage content calendars and social channels, and analyze campaign performance to drive ongoing brand growth in a competitive fashion market.

Qualifications

• Experience building and strengthening a luxury brand.
• Proven experience coordinating professional photoshoots.
• Strong understanding of brand identity, positioning and visual communication.
• Experience in social media and digital marketing.
• Relevant marketing/brand qualification.
• Ability to manage budgets and campaigns.
• Ability to plan content calendars and campaigns.

Responsibilities

• Own brand identity, positioning and marketing presence.
• Develop strategies to strengthen brand awareness.
• Coordinate and execute photoshoots from concept to final content.
• Manage content calendars and social media presence.
• Plan campaigns, launches and promotional activities.
• Monitor market trends and competitor activity.
• Work with photographers, stylists, models and designers.
• Manage marketing budgets and provide campaign insights.
• Prepare marketing reports and stay current with fashion/luxury trends.
• Ensure all activities reflect the brand's identity and values.

Skills

Brand management

Photoshoots coordination

Social media marketing

Creative direction

Content planning

Budget management

Digital marketing

Marketing strategy

Brand positioning

Luxury fashion marketing

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

CMS platforms

Job description

Key Responsibilities:

• Take ownership of the brand’s identity, positioning and overall marketing presence.
• Develop and implement strategies to strengthen brand awareness and market positioning.
• Ensure all marketing activities consistently reflect the brand’s identity, values and desired positioning.
• Identify opportunities to grow and elevate the brand across relevant platforms and channels.
• Develop campaigns and initiatives that support both brand-building and commercial objectives.
• Monitor market trends, competitor activity and consumer behaviour to identify opportunities for the brand.
• Plan, coordinate and execute photoshoots, from concept development through to final content.
• Work closely with photographers, stylists, models, designers and other creative suppliers.
• Ensure photography and visual content consistently align with the brand's aesthetic.
• Develop creative concepts for campaigns, launches, collections and promotional activities.
• Coordinate the production of high-quality visual and written content.
• Manage content calendars and ensure marketing content is planned and delivered on time.
• Develop and manage the brand's social media presence across relevant platforms.
• Coordinate marketing campaigns from initial concept through to execution.
• Manage relationships with marketing suppliers and creative partners.
• Assist with events, launches, activations and promotional activities.
• Manage marketing budgets and ensure expenditure is aligned with approved plans.
• Prepare marketing reports and provide insights into campaign and brand performance.
• Stay up to date with developments within the fashion, luxury and marketing industries.

Minimum Requirements:

• Proven experience as a Marketing Specialist, Brand Manager, Brand Marketing Specialist or similar role.
• Must have experience in building, developing and strengthening a brand.
• Proven experience managing and coordinating professional photoshoots.
• Experience with styling and creative direction.
• Strong understanding of brand identity, positioning and visual communication.
• Excellent understanding of social media and digital marketing.
• Strong computer literacy and experience with relevant marketing and digital platforms.
• Experience within the luxury clothing, fashion or premium retail.
• Experience with fashion campaigns, lookbooks or catalogue shoots.
• Relevant marketing, communications, brand management or related qualification.

Only candidates who meet the minimum requirements will be considered for the role.