Brand Marketing Manager - Retail

Pro Select Consulting; Durban; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Pro Select Consulting in Durban is seeking a Marketing Manager to lead and deliver strategic marketing initiatives aligned to the product and brand strategy, driving customer engagement and supporting commercial growth.

This role integrates brand campaigns, sponsorships, activations, and customer insights to ensure all marketing efforts are impactful, measurable, and results-driven, with close collaboration across senior leadership and cross-functional teams.

Qualifications

• Proven experience in a Marketing Manager role within retail or fashion.
• Strong background in brand strategy and omni-channel marketing.
• Demonstrated success in delivering impactful campaigns that drive business growth.
• Experience across both digital and print marketing environments.
• Strong commercial acumen with the ability to balance creativity and performance.
• Strategic thinking with a hands-on execution approach.
• Excellent stakeholder engagement and communication skills.
• Analytical mindset with strong reporting and insight capabilities.

Responsibilities

• Develop and execute integrated, omni-channel marketing strategies aligned to business objectives
• Drive seasonal and annual marketing strategies in line with financial targets
• Enhance brand positioning through innovative and insight-led campaigns
• Identify and leverage emerging trends within the retail and fashion landscape
• Lead the planning and execution of all marketing campaigns, brand activations, and special projects
• Compile clear, strategic briefs and oversee delivery from concept through to execution
• Manage sponsorships, in-store activations, and customer experience initiatives
• Drive customer research and insights to inform marketing strategy and decision-making
• Lead customer experience planning to ensure a consistent and engaging brand journey
• Continuously refine strategies to deepen customer connection and brand loyalty
• Collaborate closely with senior leadership, merchants, creative, production, VM, and e-commerce teams
• Align marketing initiatives with merchandise planning and trading calendars
• Work in partnership with external marketing agencies to deliver best-in-class campaigns
• Oversee execution across both digital and print channels
• Lead in-store marketing strategy across all store formats and grades
• Partner with Visual Merchandising to enhance the in-store brand experience within budget
• Manage external suppliers and negotiate cost-effective solutions
• Prepare and manage marketing budgets, ensuring optimal ROI
• Track, analyse, and report on campaign performance and effectiveness

Skills

Brand strategy

Omni-channel marketing

Campaign management

Stakeholder engagement

Project management

Analytical mindset

Leadership

Retail/Fashion

Budget management

Job description

To lead and deliver strategic marketing initiatives aligned to the product and brand strategy, driving customer engagement, strengthening brand positioning, and supporting commercial growth. This role integrates brand campaigns, sponsorships, activations, and customer insights to ensure all marketing efforts are impactful, measurable, and results-driven.

Key Responsibilities

• Develop and execute integrated, omni-channel marketing strategies aligned to business objectives
• Drive seasonal and annual marketing strategies in line with financial targets
• Enhance brand positioning through innovative and insight-led campaigns
• Identify and leverage emerging trends within the retail and fashion landscape
• Lead the planning and execution of all marketing campaigns, brand activations, and special projects
• Compile clear, strategic briefs and oversee delivery from concept through to execution
• Manage sponsorships, in-store activations, and customer experience initiatives
• Drive customer research and insights to inform marketing strategy and decision-making
• Lead customer experience planning to ensure a consistent and engaging brand journey
• Continuously refine strategies to deepen customer connection and brand loyalty
• Collaborate closely with senior leadership, merchants, creative, production, VM, and e-commerce teams
• Align marketing initiatives with merchandise planning and trading calendars
• Work in partnership with external marketing agencies to deliver best-in-class campaigns
• Oversee execution across both digital and print channels
• Lead in-store marketing strategy across all store formats and grades
• Partner with Visual Merchandising to enhance the in-store brand experience within budget
• Manage external suppliers and negotiate cost-effective solutions
• Prepare and manage marketing budgets, ensuring optimal ROI
• Track, analyse, and report on campaign performance and effectiveness

Requirements

• Proven experience in a Marketing Manager role within retail or fashion
• Strong background in brand strategy and omni-channel marketing
• Demonstrated success in delivering impactful marketing campaigns that drive business growth
• Experience across both digital and print marketing environments
• Strong commercial acumen with the ability to balance creativity and performance
• Strategic thinking with a hands-on execution approach
• Strong project management and organisational skills
• Excellent stakeholder engagement and communication skills
• High attention to detail with the ability to manage multiple projects simultaneously
• Analytical mindset with strong reporting and insight capabilities

Key Attributes

• Passion for fashion, retail, and consumer trends
• Innovative and forward-thinking approach
• Collaborative team player with strong leadership capability
• Results-driven with a focus on continuous improvement