Social Media & Digital Marketing Manager

GG Financial Recruitment; Cape Town; On-site; ZAR 300,000 - 480,000; Full time

Job summary

GG Financial Recruitment seeks a Social Media & Digital Marketing Manager to elevate the brand across Instagram, Facebook and TikTok, driving engagement and online sales. You will manage paid campaigns, optimise SEO, and analyze data to maximize ROAS.

You will collaborate with a marketing team, coordinate influencers and product launches, and manage multiple brands with deadlines and quality content.

Qualifications

• 35 years' experience in social media management and digital marketing.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Practical knowledge of SEO, keyword research and on-page optimisation.
• Familiarity with Google Analytics 4 and Google Search Console.
• Strong content creation, copywriting and short-form video production skills.
• Ability to interpret marketing data and translate insights into improved performance.
• Excellent organisational and communication skills with attention to detail.

Responsibilities

• Develop and execute social media and content strategies across Instagram, Facebook and TikTok.
• Plan, execute and optimise paid campaigns across Meta Ads and Google Ads; monitor ROAS.
• Improve organic visibility and website traffic through SEO and content optimisation.
• Collaborate with marketing, ecommerce and internal stakeholders to align activities with business goals.
• Coordinate influencer partnerships, product launches and seasonal promotions; prepare performance reports.

Skills

Social media management

Digital marketing

Meta Ads Manager

Google Ads

SEO

Google Analytics 4

Google Search Console

Content creation

Copywriting

Video production (short-form)

Data analysis

Project management

Brand management

Team collaboration

Tools

Canva

Video editing tools

Job description

Take Your Digital Marketing Career to the Next Level

Are you a creative, digitally savvy marketing professional who understands how to turn engaging content and data-driven campaigns into measurable business results? An established business operating within the international fashion and lifestyle sector is seeking a talented Social Media & Digital Marketing Manager to strengthen its digital presence and drive engagement, website traffic and online sales across a portfolio of well-known lifestyle brands.

Working alongside an existing social media team member and collaborating with the wider marketing function, you will play a key role in developing and executing digital strategies that build brand awareness, connect with target audiences and support commercial growth.

This is a hands-on opportunity for someone who enjoys combining creativity with analytical thinking and is confident managing multiple brands, campaigns and digital channels.

Key Responsibilities

Social Media & Content Strategy

Manage and grow social media platforms, including Instagram, Facebook and TikTok. Develop and implement content strategies and monthly content calendars. Create compelling content, including posts, Reels, Stories, short-form videos and promotional campaigns. Maintain brand consistency while adapting content to different audiences and platforms.

Digital Advertising & Campaign Management

Plan, execute and optimise paid advertising campaigns across Meta Ads and Google Ads. Monitor campaign performance, budgets, conversions and return on advertising spend (ROAS). Analyse results and implement improvements to maximise campaign effectiveness and marketing ROI.

SEO & Website Performance

Implement practical SEO strategies to improve organic visibility, search rankings and website traffic. Conduct keyword research and optimise website content. Monitor website performance using Google Analytics 4 and Google Search Console. Identify opportunities to improve traffic, engagement and online conversions.

Brand Development & Collaboration

Coordinate influencer partnerships, product launches, seasonal promotions and retail marketing initiatives. Prepare regular performance reports, providing actionable insights and recommendations. Work closely with marketing, ecommerce and other internal stakeholders to align digital activity with business objectives. Manage multiple brands and campaigns while ensuring deadlines, content quality and marketing objectives are met.

Skills & Experience

The successful candidate will ideally have:

• Approximately 35 years' relevant experience in social media management and digital marketing.
• Proven, hands-on experience with Meta Ads Manager and Google Ads.
• Practical knowledge of SEO, including keyword research, on-page optimisation and website content improvement.
• Familiarity with Google Analytics 4 and Google Search Console.
• Strong content creation, copywriting and short-form video production skills.
• The ability to interpret marketing data and translate insights into improved campaign performance.
• Excellent organisational, communication and problem-solving skills.
• The ability to work independently while collaborating effectively with a team.
• Strong attention to detail and the ability to manage competing priorities.
• Experience in fashion, footwear, retail or ecommerce will be advantageous.
• Familiarity with Canva and video-editing tools will also be beneficial.

Who Should Apply?

You are a proactive, creative and commercially minded digital marketer who understands that successful marketing requires more than simply posting on social media.

You know how to create engaging content, manage paid campaigns, improve search visibility and use performance data to guide decisions. You enjoy working across multiple brands, take ownership of your responsibilities and are motivated by seeing your work translate into tangible business results.

The Opportunity

Join an established business in the fashion and lifestyle sector where you can contribute your ideas, develop engaging digital campaigns and play an active role in growing a portfolio of recognised brands.

If you have the creativity, technical skills and commercial mindset to make a difference, we would welcome your application.