Marketing Operations Manager (AI & Automation)

TGTC; Cape Town; On-site; ZAR 1,310,000 - 2,059,000; Full time

Benefits offered by this job

Equity participation

Flexible working hours

28 vacation days

30 work-from-abroad days

Learning & development budget €1,500

Job summary

The Global Talent Co. is hiring a Marketing Operations Manager (AI & Automation) to build AI-powered marketing systems that reduce manual work and automate complex workflows.

You will work with a consumer brand across Europe, driving omnichannel marketing through automation, process design, and scalable systems. You will embed across Growth Marketing, CRM, Creative, Influencer Marketing, and Brand teams, owning the operating rhythm, automation stack, and measurement of impact.

Qualifications

• Experience in Marketing Operations or related operational marketing roles.
• Strong understanding of marketing strategy and execution.
• Hands-on automation experience with no‑code/low‑code tools.

Responsibilities

• Identify operational bottlenecks and design scalable marketing operating systems.
• Embed across Growth Marketing, CRM, Creative, Influencer Marketing, and Brand teams.
• Own marketing automation ecosystem and standardise tech stack.
• Design and deploy automations for reporting, QA, asset routing, lead management, and lifecycle automation.
• Build executive reporting and measure initiatives by business outcomes.

Skills

Marketing operations

Automation

Process design

Analytical mindset

Stakeholder management

Cross-functional collaboration

Communication

Tools

n8n

Make

Zapier

Claude Code

Trigger.dev

Hookdeck

Job description

Full-time (40hrs per week) / Remote (CET Time)

Check out The Global Talent Co.’s talent network: https://www.globaltalent.co/network

The Role

Build AI-powered marketing systems that eliminate manual work, automate complex workflows, and improve how an entire marketing organization operates.

You will work with one of Europe's fastest-growing consumer brands, helping scale its marketing organization through AI, automation, and operational excellence.

As the company continues its transition into a true omnichannel business, Marketing Operations has become a critical competitive advantage.

In this role, you'll embed across multiple marketing teams to identify operational bottlenecks and solve them through process design, AI, workflow automation, and scalable systems.

This is not a Project Manager or Marketing Coordinator role. You won't simply recommend improvements, you'll diagnose problems, build solutions, implement them, train teams, and measure their business impact.

Position: Marketing Operations Manager (AI & Automation) (Full-Time)

We're looking for a hands-on Marketing Operations professional who combines marketing expertise, automation skills, AI tools, and process thinking to improve how marketing teams work.

You'll partner with Growth Marketing, CRM, Creative, Influencer Marketing, and Brand teams, building the systems and workflows that allow them to execute faster, better, and with greater efficiency.

If you enjoy optimizing processes, building automations, and creating scalable operational systems that directly impact business performance, this role is for you.

Responsibilities

• Marketing Operations & Process Optimization
• Embed across Growth Marketing, CRM, Creative, Influencer Marketing, and Brand & Campaign Management to understand how each function operates.
• Identify where time, quality, or operational efficiency is being lost.
• Prioritize the highest‑impact improvement opportunities and build scalable solutions.
• Design Marketing Operating Systems:
• Own the marketing operating rhythm, including:
  • Campaign brief intake
  • Planning cadences
  • Post-campaign reviews
  • Weekly performance reporting
• Build repeatable operational processes that scale as the company grows.
• AI, Automation & Marketing Technology
• Own the marketing automation ecosystem.
• Evaluate existing tools and standardise the technology stack.
• Design and deploy automations using Claude Code, Trigger.dev, Hookdeck, and n8n.
• Automate workflows including:
  • Reporting
  • Campaign QA
  • Asset routing
  • Lead management
  • Lifecycle automation
• Reporting & Business Impact
• Build executive reporting used by marketing leadership.
• Partner closely with the Business Intelligence Lead to improve data infrastructure.
• Measure every initiative through tangible business outcomes, including:
  • Hours saved
  • Cycle‑time reduction
  • Error‑rate improvements
  • Faster decision making
• End‑to‑End Ownership
• Own every improvement initiative from diagnosis to implementation.
• Document new workflows and train teams to successfully adopt them.
• Ensure every solution continues working after handoff.
• Share learnings with the central AI team to help standardise operational best practices.

Requirements

• Experience in Marketing Operations, CRM Operations, Growth Operations, Brand Operations, or similar operational marketing roles.
• Strong understanding of both marketing strategy and marketing execution.
• Hands‑on experience building automations using n8n, Make, Zapier, or similar no‑code/low‑code automation platforms.
• Experience using Claude Code or other AI‑powered development tools.
• Strong skills in process design, workflow optimisation, and operational excellence.
• Ability to independently prioritise initiatives and execute projects end‑to‑end.
• Strong analytical mindset with the ability to connect operational improvements to measurable business outcomes.
• Excellent stakeholder management and cross‑functional collaboration skills.
• Outstanding communication, organisation, and problem‑solving abilities.

Nice to Have

• Experience implementing AI‑powered workflows within marketing organisations.
• Experience in high‑growth start‑ups or rapidly scaling consumer brands.
• Exposure to omnichannel marketing environments.
• Experience partnering with Business Intelligence or Data teams.
• Strong understanding of CRM lifecycle management, campaign operations, and marketing reporting.

About Us

The company is one of Europe's fastest‑growing consumer brands, serving millions of loyal customers through an expanding portfolio of innovative products.

Founded with the mission of creating better‑tasting, healthier, and more sustainable beverage alternatives, the business has rapidly grown into a profitable international company while building one of the most engaged customer communities in the industry.

Now expanding from a successful direct‑to‑consumer business into a global omnichannel brand, the company continues to invest heavily in AI, technology, and operational excellence to support its next stage of growth.

Backed by leading consumer investors, the team combines ambitious goals with an entrepreneurial culture built around ownership, speed, collaboration, innovation, and continuous learning.

What we offer

• Competitive compensation plus meaningful equity participation.
• The opportunity to shape operations during a period of international hypergrowth.
• A collaborative, ambitious, and down‑to‑earth team.
• Startup culture with high ownership, flat hierarchies, and fast decision‑making.
• Flexible working hours.
• 28 vacation days.
• 30 work‑from‑abroad days.
• €1,500 annual learning & development budget.
• Urban Sports Club membership.
• Public transportation subsidy.
• Biannual 360° performance reviews linked to compensation.
• Modern tools and an environment built for continuous personal and professional growth.