Marketing Manager

AkilConnect; South Africa; Presencial; ZAR 900 000 - 1 300 000; Tempo integral

Resumo da oferta

AkilConnect is seeking a senior marketing professional in South Africa to lead strategic planning, brand stewardship, and multi-channel campaigns within Islamic banking principles.

The role emphasizes CRM-driven customer engagement, budget governance, and collaboration with internal teams and external partners to deliver impactful marketing initiatives aligned with Shariah standards.

Qualificações

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Certification in Islamic Finance or Shariah Compliance is an advantage.

Responsabilidades

• Develop and implement a marketing strategy aligned with business goals and Shariah principles.
• Oversee brand development and ensure consistency across channels.
• Plan, execute, and manage campaigns across digital, print, and social media.
• Develop CRM strategies to boost customer engagement and retention using data analytics.
• Coordinate with internal departments and manage relationships with external partners.
• Lead digital marketing initiatives and adopt new tools.
• Design Shariah-compliant loyalty programs to increase customer value.
• Oversee CSR strategy aligned with Islamic values.
• Manage marketing budget and financial controls.
• Liaise with agencies and manage media relations.

Conhecimentos

Strategic Marketing

Brand Management

Campaign Management

CRM & Data Analytics

Formação académica

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Descrição da oferta de emprego

MAIN FUNCTIONS OF THE JOB

• Strategic Marketing Planning : Develop and implement a marketing strategy that aligns with business goals and market opportunities while adhering to Shariah principles.
• Brand Management : Oversee the development and maintenance of the bank's brand, ensuring consistency across all channels.
• Campaign Management : Plan, execute, and manage marketing campaigns across digital, print, and social media platforms.
• Customer Relationship Management (CRM) : Develop strategies to improve customer engagement and retention using data analytics for personalized marketing.
• Stakeholder Collaboration : Coordinate with internal departments and manage relationships with external partners for effective marketing execution.
• Digital Marketing and Innovation : Lead digital marketing efforts, keeping up-to-date with the latest trends and implementing new digital tools.
• Loyalty Programs : Develop Shariah-compliant loyalty programs, focusing on customer retention and value creation.
• Corporate Social Responsibility (CSR) : Oversee the Bank’s CSR strategy, ensuring it aligns with Islamic values.
• Management of Budget Control : Manage and allocate the marketing budget, ensuring adherence to financial controls.
• Advertising and Media : Liaise with advertising agencies, manage media relations, and oversee communication initiatives.

Requirements

• QUALIFICATIONS : Bachelor’s degree in Marketing, Business Administration, or a related field.
• Certification in Islamic Finance or Shariah Compliance is an advantage.

PREFERRED EXPERIENCE

• 7-9 years of marketing experience, with 2-3 years in a managerial capacity.
• Experience in banking or financial services, particularly in Islamic banking, is highly desirable.
• Experience in media communications / Public speaking.

KNOWLEDGE

• In-depth knowledge of Islamic banking principles and Shariah-compliant marketing practices.
• Strong understanding of South African banking regulations and market trends.
• Expertise in digital marketing, CRM, and brand management.