Marketing Manager

Latus Group; Sandton; Hybrid; ZAR 900,000 - 1,300,000; Full time

Job summary

The Latus Group is seeking a seasoned mid-to-senior Marketing professional to lead strategic marketing across multiple sectors in South Africa. The role focuses on Go-To-Market strategies, digital marketing, and cross-functional collaboration with sales and agencies to deliver measurable results.

You will develop annual plans, manage budgets, and drive ROI through integrated campaigns, brand activation, and performance tracking.

Qualifications

• Five to eight years of Financial Services marketing experience.
• Five years consumer/services brand marketing experience, at least three years at Brand Manager level.
• Experience in executing Go-To-Market plans against a multi-channel strategy.
• Experience in creating and executing digital marketing strategies.
• Supporting deal/distribution (sales) teams with brand activation plans.
• Budget management and reporting experience.
• Experience in managing brand trackers and reporting.

Responsibilities

• Create annual marketing plans to drive awareness of BUs and priority activities.
• Develop industry and segment marketing strategies and drive execution through tailored propositions.
• Monitor ROI and impact of marketing initiatives.
• Develop and implement a digital marketing strategy with internal and service-provider delivery.
• Execute data-led digital campaigns to boost sales pipeline and lead conversion.
• Coordinate with agencies to ensure timely, integrated delivery against strategies and briefs.
• Roll out integrated marketing plans across segments and media channels.
• Manage marketing activities across Corporate brand, PR, regional marketing, sector activities, media strategy, digital channels, events, internal comms, and CSI.
• Produce insights on IDC segments and products to inform plans.
• Establish performance marketing standards and trackers; incorporate into workflows.

Skills

Go-To-Market

Digital marketing

Stakeholder management

Brand activation

Budget management

Agency management

Project management

People management

Education

Marketing degree

Job description

Synopsis

A well-rounded mid-level marketing professional with experience spanning across multiple industries (financial services mandatory), and experience developing Go-To-Market strategies that are segment /sector specific. Exposure in executing and measuring integrated marketing plans in a multi-channel environment is essential, as well as operating in cross-functional teams. Developing a digital strategy and its performance standards will be required, along with managing agency partners in the delivery of services. Strong stakeholder management with executive liaison experience is required for day-to-day operations.

Job Description

To drive and support the development and execution of a strategic marketing discipline within the Corporation. To deliver on the commercial objectives of the Strategic Business Units through Go-To-Market strategies and ensuring an "always-on"digital environment. Execute engagement strategies that build the IDC brand in the hearts and minds of all its stakeholders across its diverse sectors.

Qualification and Experience

• Relevant BCOM/BA Marketing degree with marketing/strategy/consumer behaviour as majors.
• Five to eight ( 5 -8) years of Financial Services marketing experience required.
• At least five (5) years consumer/services brand marketing experience, at least three years at Brand Manager level.
• Experience in the execution of Go-To-Market plans against a multi-channel strategy.
• Experience in creating and executing digital marketing strategies.
• Demonstrable ability to supporting deal /distribution (sales) teams with brand activation plans and activity.
• Knowledge in project management will be an added advantage.
• A demonstrated ability to unpack complex business needs and provide creative solutions that are strategically sound, creative and relevant to the market.
• A minimum of two years people management experience (supervision of direct reports).
• Experience in compiling and managing budgets.
• Has managed brand trackers and reporting for the business.

IMPORTANT TO KNOW ABOUT THE ROLE

Managing a variety of projects across vastly different sectors at one time is a daily reality. You must be able to multi-task on multiple projects, have an adaptable personality to a wide variety of stakeholders, work calmy under pressure, be organised and resilient. Managing your own time, and being a self-starter will set you up for success. This is a hybrid position. Employees are expected to work from the office 4 fixed days a week, and when business requirements dictate so.

Roles and Responsibilities

Strategic Marketing Management

Strategy/Planning

• Creation of annual marketing plans to drive external and internal awareness of Business Units (BUs) and their priority activities
• Develop industry and segment marketing strategies, and drive execution through tailored propositions in the market.
• Monitoring and evaluation of marketing initiatives to ensure ROI and impact
• Develop and implement a digital marketing strategy and ways of work to manage the digital function and deliverables by service providers and internal stakeholders
• Execute high quality, data led digital first campaigns that align with the overall marketing strategy to boost sales pipeline and convert leads
• Day to day partnering with agencies to ensure the quality, timeous and integrated delivery of projects against strategies and briefs

Internal / Operational Processes

• Rolling out strategy as per the plans, to reflect an integrated marketing approach allowing the IDC brand to live across various segments and media channels.
• Management of the IDC CI and guardbook, including embedding governance framework
• Ownership and co-ordination of marketing activities, ensuring that there is integration (partnership where relevant) of the following marketing activities:
  - Corporate brand activities
  - Public relations
  - Regional marketing and communications
  - Sector specific activities - Stakeholder Relations
  - Media strategy
  - Digital channels - Events
  - Internal communications - CSI

Insights, Monitoring and Evaluation

• Development of insights on IDC segments, business lines/products to complement strategic plans
• Partnering with business strategy, research, monitoring teams where relevant for data and content that feeds into campaigns and collateral.
• Introduce performance marketing standards and industry trackers that compliment current function, baseline data and integrating those into ways of work.
• Producing reports to monitor results and evaluation of activities as project/activity evaluation (post campaign reporting)

Customer Focus & Stakeholder Management

• Build and maintain influential relationships with strategic internal and external stakeholders
• Retain and manage relationships with a wide network of industry specialists and platforms
• Manage and enhance the levels of service and communication to ensure the provision of client service excellence

Financial / Shareholder Returns

• Contribute to financial and budget management governance standards
• Compile budgets and track expenditure
• Manage agency utilisation equitably, in line with budgets and SLAs
• This includes end-to-end and timeous facilitation of supplier quotes, invoices, memos etc.

Supervisory /leadership input

• Supervisory role of project teams and agency partners

Job Requirements

FUNCTIONAL COMPETENCIES

Creative and Innovative
Commercial acumen
Monitoring & Evaluate KPIs for ROI
Initiative-taking problem solver
Report writing skills
Project Management skills
Strong Analytical skills
Planning and Organising skills
Prioritisation skills

BEHAVIOURAL COMPETENCIES

Relating and Networking Skills
Negotiating and influencing Skills
Presentation Skills
Excellent Communication Skills
Deciding and Initiating Action Skills