Marketing Generalist (iOCO0129)

Ioco; Johannesburg; On-site; ZAR 520,000 - 900,000; Full time

Job summary

iOCO in Johannesburg seeks a Marketing Generalist to own end-to-end marketing for a portfolio of businesses. You will convert commercial priorities into marketing plans, run demand generation across channels and manage ABM for strategic accounts.

You will collaborate with sales, partners and executives, coordinate events, content and campaigns, and report on outcomes and pipeline influence. A strong track record in B2B tech marketing is preferred.

Qualifications

• Qualification in one or a combination of Marketing Management, Digital Marketing Management, Communications, PR and media training
• Advanced knowledge of marketing automation, demand generation or ABM advantageous
• Experience in business-to-business marketing within technology/IT services or long sales cycle environments
• Proven track record with campaigns that generated measurable pipeline or revenue
• Experience owning campaigns end to end from brief through delivery to reporting on outcomes
• Experience marketing to enterprise accounts and collaborating with sales and executives
• Ability to manage multiple stakeholders and maintain a plan under pressure

Responsibilities

• Act as the single marketing point of contact for assigned businesses and understand offerings, markets and priorities
• Translate growth objectives into annual/quarterly marketing plans from the programme catalogue
• Manage demand intake, prioritise plans and maintain governance over the plan
• Develop and deliver integrated campaigns across digital, content, media, partners and events
• Lead ABM for strategic and whitespace accounts with account plans and engagement sequences
• Collaborate with OEMs and technology partners on joint campaigns and pipeline goals
• Own business case for events/sponsorships and deliver post-event reporting
• Identify customer success stories, brief and quality assure content for campaigns and sales enablement
• Plan and manage marketing budget with visibility of spend and commitments
• Report monthly on campaigns, events, digital and account performance; contribute to quarterly exec marketing report

Skills

B2B marketing

Campaign management

Account-based marketing

Marketing automation

CRM platforms

HubSpot

Digital analytics

Stakeholder management

Education

Marketing Management

Digital Marketing Management

Communications

PR and media training

Tools

HubSpot

CRM

Analytics tools

Job description

The Marketing Generalist owns the marketing relationship for an assigned portfolio of businesses and is accountable for growth: converting the commercial priorities of those businesses into marketing that builds market presence, awareness and generates qualified pipeline. The role runs work end to end, from demand intake and planning through execution with the shared marketing team to reporting on outcome. It leads account-based marketing for the strategic and whitespace accounts in its portfolio, manages the partner and OEM co-marketing relationships that fund and amplify growth, and represents marketing in the business leadership conversations. The role is measured on the contribution marketing makes to pipeline and account growth, not on the volume of activity delivered

What you'll do:

• Business Relationship and Growth Planning
  • Act as the single marketing point of contact for the assigned businesses and build a working understanding of their offerings, target markets, competitive position and revenue priorities.
  • Translate commercial growth objectives into an agreed annual and quarterly marketing plan, drawn from the standard marketing programme catalogue and customised by topic and audience.
  • Bring business demand into the central intake queue, agree priority against available capacity, and hold the plan rather than absorbing ad hoc requests.
• Demand Generation and Campaign Delivery
  • Develop and deliver integrated campaigns across digital, content, media, partner and event channels that generate qualified enquiry and support the growth targets of the assigned businesses.
  • Agree lead volume and quality expectations with sales, ensure leads are handed over with context and followed up, and work the conversion points where enquiry turns into opportunity.
  • Write briefs, set timelines and manage delivery through the shared design, digital, content and campaign operations lanes, and through appointed agencies.
  • Ensure all messaging, claims and creative meet organisational brand standards, corporate messaging and the digital marketing operating playbook.
• Account-Based Marketing and New Account Growth
  • Lead account-based marketing for the strategic and whitespace accounts allocated to the portfolio, working from the account plan standard and the account intelligence set held centrally.
  • Build and maintain account plans covering account research, buying centre and key contacts, published results and strategy, entry tactics and the agreed sequence of engagement.
  • Work with sales and executive stakeholders to agree account priorities, secure executive sponsorship for engagement, and keep the account plan current.
  • Track account progression through the agreed funnel stages and report movement, with pipeline reported only at the qualified stage.
• Partner and OEM Co-Marketing
  • Partner with the business on day to day co-marketing relationships with the OEMs and technology partners relevant to the portfolio, including joint campaign planning, joint content and joint pipeline goals.
  • Report joint campaign results back to the partner and to the business, including pipeline influenced.
• Events, Sponsorships and Executive Engagement
  • Own the business case for proposed events and sponsorships, covering objective, audience, cost, resourcing, expected return and the follow up plan, for approval before commitment.
  • Deliver participation at industry events, proprietary summits, roundtables and webinars, working with the central events coordination lane on logistics and supplier management.
  • Support executive visibility for the assigned businesses, including speaker abstracts, session content, briefing material and follow up.
  • Complete post-event reporting to the standard organisational reporting format, covering outcome against objective and the opportunities generated.
• Content, Customer Stories and Enablement
  • Identify and progress customer success stories from the assigned businesses, including securing customer consent through the approved reference agreement process.
  • Brief and quality assure content, including web copy, campaign assets, sales enablement material and thought leadership submissions, and ensure factual accuracy of all client and company claims.
• Budget and Commercial Governance
  • Plan and manage the marketing budget held in the assigned businesses against the approved allocation, with visibility of committed, spent and available funds at all times.
• Measurement and Reporting
  • Report monthly on campaign, event, digital and account performance, including leads generated, pipeline sourced and pipeline influenced, with recommendations.
  • Contribute the portfolio view into the quarterly executive marketing report covering spend, campaigns in flight, return against spend and account programme progress.

Your Expertise:

• Function related experience: 5-8 years
  Business to business marketing experience, preferably in technology, IT services or another considered, long sales cycle environment
  
• A track record of marketing that produced measurable commercial outcome, with the ability to talk through specific campaigns and the pipeline or revenue they contributed to
• Demonstrable experience owning campaigns end to end, from brief through delivery to reporting on outcome
• Experience marketing to enterprise accounts, with exposure to account-based marketing or a comparable targeted account approach
• Comfortable working alongside sales, carrying pipeline expectations
• Experience working with multiple senior stakeholders with competing priorities, and holding a plan under pressure
• Practical experience with marketing automation and CRM platforms, HubSpot advantageous, and with digital analytics

Qualifications:

• Essential Qualifications:
  • Qualification in one or a combination of Marketing Management, Digital Marketing Management, Communications, PR and media training
• Advantageous:
  • Certification in digital marketing, marketing automation, demand generation or account-based marketing

Other information applicable to the opportunity:

• Permanent position
• Location: Johannesburg

Why work for us?

Want to work for an organization that solves complex real-world problems with innovative software solutions? At iOCO, we believe anything is possible with modern technology, software, and development expertise. We are continuously pushing the boundaries of innovative solutions across multiple industries using an array of technologies.?

You will be part of a consultancy, working with some of the most knowledgeable minds in the industry on interesting solutions across different business domains.?

Our culture of continuous learning will ensure that you will have all the opportunities, tools, and support to hone and grow your craft.?

By joining IOCO you will have an open invitation to developer inspiring forums. A place where you will be able to connect and learn from and with your peers by sharing ideas, experiences, practices, and solutions.?

iOCO is an equal opportunity employer with an obligation to achieve its own unique EE objectives in the context of Employment Equity targets. Therefore, our employment strategy gives primary preference to previously disadvantaged individuals or groups.