Marketing Data Analyst

Euromonitor International; Cape Town; On-site; ZAR 450,000 - 750,000; Full time

Benefits offered by this job

Flexible hours

Healthcare insurance

Volunteer days

Social events

Job summary

Euromonitor International in Cape Town is hiring a permanent Marketing Data Analyst to ensure marketing data is structured, connected and usable for reporting and decision making. You will work with Passport data, build insightful Power BI dashboards, and collaborate with technical teams to improve data flows.

The role requires 4+ years in data/marketing analytics, fluency in English, and comfort presenting to senior stakeholders. A dynamic, AI-enabled, data-driven marketing function awaits you.

Qualifications

• 4+ years' experience in data analytics or marketing analytics.
• Experience working with data across more than one system.
• Strong reporting skills with Power BI or similar tools.
• Fluent English and comfortable presenting findings to stakeholders.
• Familiarity with AI tools in data analysis is a plus.

Responsibilities

• Map how marketing data flows across systems and identify gaps.
• Recommend improvements to data structure and data integration.
• Collaborate with technical teams to implement changes.
• Lead efforts to move Passport data into marketing communications.
• Build and maintain Power BI reporting for leadership visibility.
• Work with large, cross-system datasets to spot trends and risks.
• Translate data findings into clear, actionable recommendations.
• 4+ years' experience in data analytics or marketing analytics, across multiple systems.

Skills

Data analysis

Marketing analytics

Power BI

AI in marketing

Cross-functional

Large datasets

Reporting

English fluency

Tools

Power BI

Job description

Euromonitor International is a global leader in data analytics and market research, providing actionable insights into industries, economies, and consumers. Our products empower organisations to make strategic decisions with confidence, leveraging our expertise across 210 countries and jurisdictions.

Building Marketing for 2030

Marketing at Euromonitor is entering a genuinely exciting period. We're building a super-modern, AI-agentic marketing function, one that's data-driven, automated and commercially focused from the ground up, designed for how B2B marketing will work in 2030, not how it worked in 2015.

This is the kind of opportunity that comes along rarely: joining at the point where the tools, the workflows and the ways of working are still being defined, not maintained. If you've got the drive to do things differently, to build something better rather than just operate inside what already exists, this is exactly the environment for you.

It's an ambitious moment, and it calls for people who want to be at the forefront of that change: restless, commercially minded, and excited by what AI and great data can do for a marketing function when they're built in properly from day one.

Purpose of the role

This is a permanent, full-time role based in Cape Town, South Africa, reporting into senior marketing leadership. It exists to make sure marketing's data actually works for the business: data lives across a number of different systems, and how well it's structured and connected determines how good marketing's reporting, targeting and decision-making can be. This role owns that problem: understanding how data currently moves between systems, recommending how it should be structured and connected instead, and turning the result into reporting that helps marketing spot opportunities and risks early.

It also plays a leading role in a specific opportunity: getting Euromonitor's own data, the market and consumer intelligence available through the Passport platform, into marketing's own communications and content. Euromonitor sells data and insight for a living; this role helps marketing use that same strength to tell a sharper, more credible story about the business itself.

You'll work closely with technical and platform teams throughout, so you should be comfortable operating alongside the people who build and maintain these systems, understanding broadly how they work and how data flows between them, even though this isn't a hands-on engineering role. You'll use AI tools throughout to get there faster.

Key Responsibilities

• Map how marketing data flows across systems, identifying structural gaps, duplication and breakpoints

• Recommend improvements to how data is structured and connected across systems, to improve the accuracy and usability of reporting

• Partner closely with technical and platform teams to implement agreed data structure and integration changes, comfortable understanding how these systems work and how data moves between them, without needing to be a platform expert yourself

• Lead the effort to get Euromonitor's own market and consumer data, drawn from the Passport platform, into marketing communications and content

• Build and maintain reporting (including Power BI) that gives marketing leadership clear visibility into performance, opportunities and risks

• Work with large, often messy, cross-system datasets to identify trends, opportunities and risks for the business

• Use AI tools to speed up data analysis, reporting production and pattern identification

• Translate data findings into clear, actionable recommendations for senior stakeholders

• 4+ years' experience in a data analyst, marketing analytics or similar role, including experience working with data across more than one system

• Comfortable working with large, complex datasets, including navigating structural gaps and inconsistencies, not just clean data

• Strong reporting skills, including Power BI or an equivalent BI tool

• Comfortable working alongside technical and platform teams, able to understand, at a working level, how systems are built and how data flows between them, even without being a platform expert yourself

• Knowledge of B2B marketing is preferred but not required

• Confident presenting findings and recommendations to senior stakeholders

• Some experience working with AI, whether in a professional role or through personal projects, is something we look for in every hire joining Euromonitor Marketing right now

• Fluent English is a must

• Flexible work time with the perfect work/life balance

• Competitive salary with wide variety of benefits like longer holidays, additional health insurance, social responsibility initiatives you can take part in, office perks

• Intelligent and fun colleagues working in a constructive and inspiring atmosphere

#LI-HYBRID #LI-AO1

Why work for Euromonitor

Our values

• We act with integrity

• We are curious about the world

• We are stronger together

• We seek to empower

• We find strength in diversity

International: not only do we have a very multinational workforce in each office but we are all dealing with our 16 offices worldwide on a daily basis. With 16 offices globally there are regular opportunities for international transfer. Hardworking but sociable: our staff know how to work hard but also how to enjoy themselves! We pride ourselves on creating an appropriate work-life balance, with flexible hours and regular socialising including frequent after work meet ups, summer and Christmas parties and a whole range of sports and other groups to be involved with. Committed to making a difference: We think that people are looking for something worthwhile in a company beyond the workplace. Our extensive Corporate Social Responsibility Programme gives each member of staff two volunteering days a year in addition to holidays. It sees us reaching out into the local community with our mentoring, group volunteering, and fundraising initiatives as well as supporting international charities through our website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights, amongst many other activities. Excellent benefits: we offer highly competitive salaries, healthcare insurance, food vouchers, saving fund, plus generous holiday allowances and in many offices a Core Hours policy allowing flexible start and finish times to each day. Opportunities to grow: we offer extensive training and development opportunities at all levels. The vast majority of our managers and directors have been promoted from within and many have moved across departments as well as upwards. We pride ourselves on identifying and rewarding talent. Equal Employment Opportunity Statement: Euromonitor International does not discriminate in employment on the basis of race, colour, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.