Marketing Automation Specialist

Placements24; Vereeniging; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Medical and retirement benefits

Training and certification

Job summary

Placements24 in Vereeniging is seeking a detail-oriented Marketing Automation Specialist to streamline marketing processes, nurture leads, and enhance customer engagement through automation. You will design, implement, and manage automated workflows, email campaigns, and lead scoring models.

The ideal candidate has 3+ years of experience with marketing automation platforms, strong technical aptitude, and excellent communication skills.

Qualifications

• 3+ years of experience with marketing automation platforms (HubSpot/Marketo/Pardot).
• Ability to design and implement complex marketing automation workflows and email campaigns.
• Strong understanding of lead nurturing, segmentation, and lead scoring.

Responsibilities

• Design, build, and maintain automated marketing workflows and campaigns.
• Develop targeted email campaigns with segmentation and A/B testing.
• Implement and refine lead scoring models for prioritizing high-quality leads.

Skills

Marketing automation

HubSpot/Marketo/Pardot

CRM & data management

Segmentation & lead nurturing

Lead scoring

Analytics & reporting

Tools

HubSpot

Marketo

Pardot

Job description

About the Role

Our client is seeking a detail-oriented Marketing Automation Specialist to join their growing team in Vereeniging . This role is instrumental in streamlining marketing processes, nurturing leads, and enhancing customer engagement through the effective use of marketing automation platforms. You will design, implement, and manage automated workflows, email campaigns, and lead scoring models. The ideal candidate possesses strong technical aptitude, excellent communication skills, and a passion for leveraging technology to drive marketing efficiency and effectiveness.

Key Responsibilities

• Design, build, and maintain automated marketing workflows and campaigns using platforms like HubSpot, Marketo, or Pardot.
• Develop and execute targeted email marketing campaigns, including segmentation, personalization, and A/B testing.
• Implement and refine lead scoring models to identify and prioritize high-quality leads for the sales team.
• Manage the marketing database, ensuring data integrity and compliance with privacy regulations.
• Analyze campaign performance, track key metrics, and provide insights to optimize automation strategies.
• Collaborate with the marketing and sales teams to align automation efforts with broader business objectives.

Requirements

• Minimum of 3 years of experience working with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Proven ability to design and implement complex marketing automation workflows and email campaigns.
• Strong understanding of lead nurturing processes, segmentation, and lead scoring methodologies.
• Experience with CRM systems and data management best practices.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Ability to work effectively in a team environment and communicate technical concepts clearly, based in Vereeniging .

Benefits

• Competitive salary and annual bonus structure.
• Hybrid work model combining office presence with remote flexibility.
• Comprehensive medical and retirement benefits.
• Opportunities for training and certification in leading marketing automation technologies.
• A collaborative workplace culture focused on innovation and professional growth.