Marketing Assistant

Merchant West; Wes-Kaap; On-site; ZAR 120,000 - 180,000; Full time

Job summary

Merchant West is seeking a Marketing Assistant to support operational, administrative, and coordination tasks across marketing and commercial functions.

Responsibilities include lead qualification, CRM administration, content preparation, event support, and assisting with digital marketing efforts and communications.

Qualifications

• Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field.
• Certification in digital marketing or marketing analytics is advantageous.

Responsibilities

• Coordinate marketing campaigns and assist with execution.
• Create and align content with brand guidelines.
• Support digital marketing, social media, and newsletters.
• Assist with lead qualification and CRM maintenance.

Skills

Campaign coordination

Content creation

Digital marketing

Lead generation

Analytics reporting

Social media management

Stakeholder coordination

Event support

Education

Bachelor's degree

Marketing certification

Tools

CRM tools

Content management systems

Job description

Role Purpose:

The Marketing Assistant is responsible for providing operational, administrative, and coordination support to the marketing and commercial functions of the business. The role contributes to the effective execution of marketing activities by supporting lead qualification processes, maintaining marketing systems, collateral, and content, and assisting with communications, digital marketing, and event initiatives.

Main Accountabilities:

Commercial Functions

• Assess and qualify incoming leads, supporting their conversion into Marketing Qualified Leads (MQLs).
• Own and maintain the sales team collateral repository.
• Take ownership of CRM administration.
• Support the onboarding of new sales colleagues through CRM training.
• Manage the production and fulfilment of business cards.

Market intelligence and reporting

• Conduct market research and compile reports.
• Maintain the case study and testimonial log.
• Own the stock sheet and event kit sheet.

Community and communications

• Support the development and deployment of newsletters.
• Provide proofreading support across marketing materials to ensure accuracy and consistency.
• Assist the social media function with content scheduling and community engagement.

Operations and administration

• Provide web support, including updating pages and publishing posts.
• Support the planning and execution of events.
• Assist design with creative tasks and asset preparation.
• Maintain and update the intranet homepage and team page.
• Manage key marketing logs including ads, banners, awards, collateral, PR, and photo libraries.
• Source images for web and social use.

Qualifications

• Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field.
• Relevant certification in digital marketing or marketing analytics would be advantageous.

Experience

• 1 year internship or foundational / graduate role in a marketing team.

Skills

• Marketing campaign coordination and execution
• Content creation and brand alignment
• Digital marketing and social media management
• Lead generation and campaign support
• Marketing analytics and reporting
• Marketing tools and platforms utilisation
• Stakeholder coordination and communication
• Event and campaign support

Competencies

• Creativity and innovative thinking
• Attention to detail and accuracy
• Communication and interpersonal skills
• Collaboration and teamwork
• Accountability and ownership
• Organisational discipline and prioritisation
• Adaptability and responsiveness
• Results orientation and delivery focus